Steffen Försch


Interests

Programmatic Buying
Big Data Analysis

      Curriculum Vitae


      About

      Steffen Försch holds a Masters degree in Computer Science from the Goethe University, Frankfurt.
       
      During his studies, he gained first work experiences in a software development company. After his graduation he worked as a Software-Developer in the Cashmanagement Industry.
       
      Since Mai 2014 he holds a position as a research assistant and doctoral student at the chair of Electronic Commerce at Goethe University, Frankfurt.


      Publications and Conference Proceedings

      Publications

      •  Skiera, B, Försch, S., Heise, M. (2017), "Akteure und Prozesse im Real-Time-Advertising", WiSt, 6, (June 2017).

      Conference Proceedings

      • Försch, S., Heise, M. & Skiera, B. (2016), "The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit", EMAC 2016, Oslo, Norway.
      • Försch, S., Heise, M. & Skiera, B. (2016), "The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit", Marketing Science 2016, Shanghai, China.
      • Försch, S., Heise, M. & Skiera, B. (2017), "The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit", Marketing Science 2017, Los Angeles, USA.
      • Försch, S. & Skiera, B. (2017), "The Effect of Weather on Users' Online Behavior", SALTY Conference of Quantitative Marketing, Hamburg, Germany.

      Selecting Working Papers und Research Projects

      • The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher's Profit (mit Marc Heise und Bernd Skiera)
      • The Drivers of the Optimal Targeting Strategy: Choosing the Frequency and Spacing of Online Display Ads (mit Evert de Haan)
      • The Impact of Weather on Users' Online Behavior (mit Bernd Skiera)
      • How to Generate Large Data Sets to Teach Marketing Analytics: An Application to Real-Time Bidding (single author

      Teaching

      • WS 14/15: Pflichtmodul "Marketing 2", Teaching Assistant 
      • SS 15: Pflichtmodul "Marketing 2", Teaching Assistant
      • WS 15/16: Pflichtmodul "Marketing 2", Teaching Assistant
      • WS 15/16: Wahlpflichtmodul "Electronic Commerce", Teaching Assistant
      • SS 16: Pflichtmodul "Marketing 2", Teaching Assistant
      • SS 16: Seminar "Planspiel: Online-Marketing in der Reisebranche", Teaching Assistant
      • WS 16/17: Pflichtmodul "Marketing 2", Teaching Assistant
      • SS 17: Wahlpflichtmodul "Electronic Commerce", Teaching Assistant
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