Yuxi Jin


Quantitative Marketing
Data Privacy and Regulation
Online Advertising
Cross-Cultural Analysis


Yuxi Jin is a Ph.D. candidate and a researcher in the Chair of Electronic Commerce at Goethe University Frankfurt.

She received a B.Sc. degree in Economics from Beijing Normal University and an M.Phil. degree in Economics from University of Amsterdam (Tinbergen Institute). During her studies at Tinbergen Institute, she focused on Econometrics and Operations Research.



Skiera, Bernd / Miller, Klaus M. / Jin, Yuxi / Kraft, Lennart / Laub, René / Schmitt, Julia. (2022), “The Impact of the General Data Protection Regulation on the Online Advertising Market“, available under www.leanpub.com/gdpr-impact or read online under www.gdpr-impact.com

Jin, Yuxi / Skiera, Bernd. (2022), “How Do Privacy Laws Impact the Value for Advertisers, Publishers and Users in the Online Advertising Market? A Comparison of the EU, US and China”, Journal of Creating Value, forthcoming, https://journals.sagepub.com/doi/10.1177/23949643221117676