Goethe-Marketing Department mit 16 Beiträgen an der EMAC 2019
European Marketing Academy Conference (EMAC), 28.05.-31.05.2019 in Hamburg
Auch in diesem Jahr ist das Goethe-Marketing Department wieder stark an der European Marketing Academy Conference (EMAC) vom 28.05 – 31.05.2019 in Hamburg vertreten. Wir nehmen mit insgesamt 16 Beiträgen an der Konferenz teil und freuen uns über zwei Nominierungen für den „Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles).
Consumer Reactions to Automated Products: Two Experiments on the Role of Task Hedonism and Consumer Nostalgia
Patrick Kremer, Sven Feurer, Ju-Young Kim
Consumer Sophistication and Exploitative Contracts: The Case of Digital Newspaper Subscriptions
Klaus Miller, Navdeep Sahni
Do Ads Harm News Consumption?
Shunyao Yan, Klaus Miller, Bernd Skiera
Feeling Worried, Not Safe: Insights Into the Insurance Price Risk Signal
Jochen Reiner, Julia Wamsler, Martin Natter
How Do Users React to Changes in Privacy Notices?
Julia Schmitt, Klaus Miller, Bernd Skiera
Managing and Analyzing Big Data
Klaus Miller
Market Evolution Mapping
Maximilian Matthe, Daniel M. Ringel, Bernd Skiera
* Nominiert für den Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles)
Marketing Strategy and Startup Performance
Zhuoer Qiu, Simone Wies
Myopic Management in the Pharmaceutical Industry
Simone Wies*, Mohamed Genedy
Probably a Good Choice: How Probabilistic Decoy Goods Affect the Choice of Transparent Goods
Wiebke Klingemann, Ju-Young Kim
Satisfaction Surveys or Online Sentiment: Which One Best Predicts Firm Performance?
Evert de Haan
Search Engine Visibility and Shareholder Value: Financial Markets Valuation of a Firm’s Visibility in Organic Search
Gabriela Alves Werb
The Effect of Weather on Users‘ Online Behavior
Steffen Foersch, Bernd Skiera, Klaus Miller
The perils of ignoring the budget constraint in single-unit demand models
Max J. Pachali, Peter Kurz, Thomas Otter
The Role of Age in New Product Adoption
Dominik Hettich, Stefan Hattula, Torsten Bornemann
* Nominiert für den Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles)
Utilizing Physical Location Data to Better Understand Online Customer Journeys
Rene Laub, Evert de Haan, Bernd Skiera
Special Interest Group “Digital Marketing” (organisiert von Evert de Haan und Lara Lobschat) Panelteilnehmer: P.K. Kannan, Koen Pauwels, Arvind Rangaswamy, Raoul Kübler
Special Interest Group „Marketing Strategy“ (organisiert von Simone Wies)
Panelteilnehmer: Prof. Christine Moorman (Duke University) und Prof. Nirmalya Kumar (SMU)
Special Session „Online Advertising and Privacy Protection“ (organsiert von Klaus Miller und Bernd Skiera)
Sessionteilnehmer: Dana Turjeman (University of Michigan), Christopher Schumacher (University of St. Gallen), Pierre-Nicolas Schwab (Founder IntoTheMinds)
Special Session "New Insights from Behavioral Pricing: Implications for Marketing Strategy" (organisiert von Jochen Reiner und Lucas Stich)
Sessionteilnehmer: Jochen Reiner (Goethe University Frankfurt), Vincent Mak (University of Cambridge), Lucas Stich (Ludwig-Maximilians-Universität München), Skander Esseghaier (ESADE Business School)
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