Marketing Department mit insgesamt 13 Beiträgen bei der wichtigsten europäischen Marketingkonferenz EMAC

Wir freuen uns sehr, dass das Marketing Department mit insgesamt 13 Beiträgen bei der wichtigsten europäischen Marketingkonferenz EMAC vertreten ist und blicken spannenden Vorträgen und Diskussionen in Bath entgegen.

Competitive Papers

A Disclosure-Based Approach for Measuring Economic Exposure to Non-Events with Evidence from Apple’s App Tracking Transparency (Agnish Ghatak & Bernd Skiera)

Examining Consumer Acceptance of Imperfect Products based on Construal Level and Fluency Theory (Stonner, Kwiek, & Landwehr)

Flexible Ownership: How Circular Buy‑Back Offers Allow Financial and Temporal Fluidity (Hettich & Eckmann)

How Firms Grow With Their Customers (Kraft & Skiera)

On Combining Replication Approaches for Better Consumer Behavior Insights (Kehl)

Privacy Literacy in Europe: Current Status and Its Implications (Althaus, Bauer & Skiera)

Processing Fluency Influences Future Probability Judgments (Winkler & Landwehr)

Resale  Royalties in the Creator Economy: Evidence from Non-Fungible Tokens (Chuang, Hanneke, Skiera & Hinz)

The Unexpected Financial Benefit of Unethical Work Behavior (Rademacher, Schumacher, Goukens & Garbinsky)

Special Session

Corporate Sociopolitical Activism - Business Issue Ownership, Public Issue Perception, and Consumer Reactions / Special Session on Corporate Sociopolitical Activism – Advances from European Scholarship (Sanchez Garcia & Bornemann)

How Executive Traits Drive Innovation (Seehawer & Wies)

Paying for Privacy: Pay-or-Tracking Walls (Kesler, Müller-Tribbensee, Miller & Skiera)

Poster Presentation

Gender Stereotypes in Voice Commerce: A Cross-Cultural Study on Gendered and Gender-Neutral Voices (Eppe/Sollfrank/Kim)