Vortrag am 6. 2. 2015 von Prof. Dr. Torsten Bornemann “Probabilistic Price Discounts – Consequences for Reference Price Formation and Repurchasing”

On Friday, 6th February, 12.15 pm, Prof. Dr. Torsten Bornemann will give a talk on “Probabilistic Price Discounts – Consequences for Reference Price Formation and Repurchasing” (Abstract).

Torsten Bornemann is Professor of Marketing at the University of Stuttgart and one of the few German marketing scholars who has managed to publish his research in the Journal of Consumer Research.