Prof. Dr. Thomas Otter
Bayesian Methods and Applications in Marketing
|Effectiveness of Marketing Actions|
Thomas Otter (otter[at]marketing.uni-frankfurt[dot]de) is professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. He currently serves as vice dean of research for the Faculty of Economics and Business at Goethe University, VP membership & communication for EMAC, co-editor for Quantitative Marketing and Economics, area editor for International Journal of Research in Marketing, and as member of the editorial review boards of Marketing Science and Transfer - Werbeforschung und Praxis.
A detailed CV can be found here (PDF).