Lennart Kraft


Quantitative Economics
Online Marketing
Consumer Privacy
Machine Learning

Zur Person

Lennart Kraft ist seit 2016 Doktorand im Fach Quantitative Ökonomie an der Goethe-Universität Frankfurt. Er arbeitet als wissenschaftlicher Mitarbeiter am Lehrstuhl für Electronic Commerce von Prof. Skiera an der Goethe-Universität Frankfurt. Zuvor war er als Forschungs- und Lehrassistent am Lehrstuhl für Ökonometrie (ebenfalls Goethe-Universität Frankfurt) für Prof. Entorf tätig.



Leibniz Institute for Sustainable Architecture for Finance in Europe (LIF-SAFE)

Working Group on Research Data Ethics at Committee for Data Access (FDI Committee)



Skiera, Bernd / Miller, Klaus M. / Jin, Yuxi / Kraft, Lennart / Laub, René / Schmitt, Julia, “The Impact of the General Data Protection Regulation on the Online Advertising Market“, available under www.leanpub.com/gdpr-impact or read online under www.gdpr-impact.com


Moozhipurath, Rahul K. / Kraft, Lennart, “Association of Lockdowns with the Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths“, Scientific Reports. November 2021, Vol. 11

Moozhipurath, Rahul K. / Kraft, Lennart, “Implications of Monsoon Season and UVB Radiation for COVID-19 in India“, Scientific Reports. February 2021, Vol. 11


Moozhipurath, Rahul K. / Kraft, Lennart / Skiera, Bernd, “Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deatahs“, Scientific Reports. October 2020, Vol. 10


Ausgewählte Arbeitspapiere

Kraft, Lennart / Miller, Klaus M. / Skiera, Bernd, “Richness and Consistency of Consumer Profiles and Their Development over Time“, (Working Paper)

Kraft, Lennart, “Consequences of Taxing the Online Advertising Industry“, (Working Paper)

Kraft, Lennart, “Impact of Obfuscated Consumer Data for Privacy and Profits in Targeted Advertising“, (Working Paper)

Skiera, Bernd / Kraft, Lennart, “Impact of Opt-In Permissions on the Amount of Tracking“, (Working Paper)

Kraft, Lennart / Skiera, Bernd, “Use of Legal Basis under GDPR“, (Working Paper)