Unintended consequences of using social media: Using a mobile platform to study social media use and individual wellbeing

Category: Marketing Seminar
When: 10 October 2018
, 12:15
 - 13:30
Where: Campus Westend, RuW 1.201
Speaker: Dr. Peter Zubcsek (Coller School of Management, Tel Aviv University)

As of 2018, billions of people around the world use social media as a primary form of communication with others. Despite this, extant research linking people's social media use behavior to their psychological, physiological, and financial wellbeing is scant. In this talk, I will present my work using my own mobile platform that aims to shrink this gap. To begin, I will briefly discuss the benefits of using mobile platforms for consumer research (over alternative methods used to study the "mobile consumer"). I will then present the results of two longitudinal studies wherein we periodically surveyed participants’ wellbeing across multiple dimensions while constantly measuring their social media use on their smartphone devices.


More details on Dr. Peter Zubcsek can be found at: https://english.tau.ac.il/profile/peterz