Industry Talks
| Date | Speaker | Topic |
|---|---|---|
| 21 Apr 2015 | Jürgen Herrmann, Ritter Sport | "Quadratisch, Praktisch, Gut." |
| 28 Apr 2015 | Berthold Figgen, Procter & Gamble | “Marketing: Von der Theorie zu Best Practice” |
| 05 May 2015 | Bastian Lossen, Credit Suisse | “Be a Social Broker” |
| 12 May 2015 | Lars Wöbcke, Nestlé Deutschland AG | “Brand Building @Nestlé” |
| 26 May 2015 | Uwe Hellmann, Commerzbank AG | “Haltung erzeugt Wirkung - Wie eine Kampagne eine Bank verändert” |
| 02 Jun 2015 | Corinna Güllner, forsa / MARPLAN | “Konsumentenverhalten: Wie informieren sich heute die Konsumenten?” |
| 28 Oct 2015 | Sotir Hristev, Havas Media | The Programmaticable World: From Putting Stock in Display Advertising to Display Advertising in Stock |
| 30 Oct 2015 | Frank Hertling, 3 D Services GmbH | "3 D Printing - a game changer? Business model implications from prototyping to seriel production" |
| 11 Nov 2015 | Sandro Cuzzolin, Amadeus IT Group SA | “Smart Data & Digital Advertising in the Online Travel Industry” |
| 13 Nov 2015 | Dr. Marcus Prätzas, Deutsche Bank AG | “Innovation Pipeline Management” |
| 18 Nov 2015 | Maximilian Albert, Google | “Mobile Moment” |
| 24 Nov 2015 | Philipp Fessler, LINK Institute | “Conjoint Analysis in Pricing – The Practitioners View” |
| 26 Nov 2015 | Sadiq Gillani, Lufthansa Group | “The Future of Air Travel” |
| 08 Dec 2015 | Jörg Wrede, Deutsche Telekom AG | “Pricing Mobile Services at Deutsche Telekom AG” |
| 12 Jan 2016 | Johann F. Thieme, Simon-Kucher & Partners | “Behavioral Pricing – How to turn insights into practice” |
| 15 Jan 2016 | Monire Parsia-Parsi, Associate Director HR Brand Europe & IMEA, Procter & Gamble | “Wie Organisationsdesign Innovationsfreude fördern oder hemmen kann” |
| 22 Jan 2016 | Dr. Dirk Freund, Vorstand Forschung & Entwicklung, Aesculap AG | “How to fire up the innovation engine?” |
| 29 Jan 2016 | Alexander Christian Schmidt, Geschäftsführer, Dyson DACH | “Dyson - Gegen den Strom: Probleme lösen, die andere ignorieren” |
| 02 Feb 2016 | Chris Öhlund, Verivox | “Price Comparison Platforms in the Data Economy” |
| 17 May 2016 | Dr. Karl Isler, Head of Revenue Management, Swiss AG | "Revenue Management in the Airline Industry" |
| 17 May 2016 | Dr. Jens Schreiber, Director Corporate Communications und External Affairs, EnBW Energie Baden-Württemberg AG Stuttgart | “We are the message!” |
| 24 May 2016 | Ralf Hempel, Geschäftsführer, WISAG Service Holding Frankfurt | “Herzen gewinnen” |
| 31 May 2016 | Jürgen Herrmann, Geschäftsführer Marketing, Alfred Ritter GmbH & Co. KG | tba |
| 31 May 2016 | Aldo Frei, Frei & Lesch Kreativagentur | “Sind die Werbeagenturen noch zu retten?” |
| 07 Jun 2016 | Thomas Gutberlet, Geschäftsführer, TEGUT | “Das Sortiment als Marketinginstrument” |
| 14 Jun 2016 | Berthold Figgen, Director Corporate Marketing DACH, Procter&Gamble | tba |
| 14 Jun 2016 | Corinna Güllner, Geschäftsführerin, forsa -Institut | tba |
| 21 Jun 2016 | Uta Kemmerich-Keil, President & CEO Merck Consumer Health, Merck Group | tba |
| 21 Jun 2016 | Markus Gotta, Geschäftsführer dfv-Mediengruppe | tba |
| 28 Jun 2016 | Dr. Martin Schmidberger, Head of Product- and Customer-Management, ING DiBa AG | “Pricing Challenges in Online Banking” |
| 28 Jun 2016 | Oliver Klink, Vorsitzender Taunus Sparkasse | tba |
| 05 Jul 2016 | Karl Georg Musiol, Musiol Oldigs Markendienst GmbH | tba |
| 05 Jul 2016 | Achim Rietze, Head of Brand Planning, Google Deutschland | tba |
| 12 Jul 2016 | Dr. Steven Neubauer, Managing Director, Neue Zürcher Zeitung AG | “Paid Content in Online Publishing” |
| 28 Oct 2016 | Frank Hertling, Geschäftsführender Gesellschafter 3D-Services GmbH | 3D-Printing – Implications on Business Models |
| 04 Nov 2016 | Dirk Wittkopp, Vice President IBM, Germany Research & Development | IBM Watson - auf Du und Du mit der Maschine |
| 11 Nov 2016 | Marco Rivolta, Associate Director Strategy Interbrand | Breakthrough growth |
| 25 Nov 2016 | Marcus Praetzas, Direktor Deutsche Bank Labs Frankfurt | Fintech - don't be afraid of them, embrace them |
| 09 Dec 2016 | Andrew Hammet, Consultant (former P&G Global Communication Director) | How innovation drives successful communication |
| 13 Jan 2017 | Monire Parsia-Parsi, Associate Director HR Brand bei Procter & Gamble | How organization design can promote or impede innovation power |
| 20 Jan 2017 | Jutta Langer, Geschäftsführerin ZWILLING Beauty Group | Innovation management in mid-sized companies based on Zwilling Beauty Group |
| 23 Feb 2017 | Dr. Philipp Steinberg, Leiter Abteilung „Wirtschaftspolitik“ des Bundeswirtschaftsministeriums | Ministererlaubnisverfahren Edeka Kaisers Tengelmann |
| 26 Jun 2017 | Dr. Karl Isler, Swiss AG | Revenue Management in the Airline Industry |
| 10 Jul 2017 | Philip Meyer-Plate, Deutsche Bahn AG | Price Management at Deutsche Bahn AG |
| 06 Nov 2017 | Steve Oluborode (Tableau) | Daten sehen und verstehen mit Tableau leicht gemacht |
| 13 Nov 2017 | Prof. Dr. Martin Schmidberger (ING DiBa) | Der Einsatz von Data Mining und Machine Learning zur Prognose von Kundenverhalten: Praktische Anwendungsbeispiele der ING-DiBa |
| 15 Jan 2018 | Dr. Sebastian Oetzel, GPS Dataservice | Try – Track – Turn. Die Optimierung von Marketing-Maßnahmen am POS |