ERC Knowledge Dissemination
Book Publications
2022-07-02: Skiera, Bernd / Miller, Klaus / Jin, Yuxi / Kraft, Lennart / Laub, René / Schmitt, Julia (2022), ”The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Industry”, online available at https://leanpub.com/gdpr-impact and www.gdpr-impact.com.
Dissertations
Kraft, Lennart, “Price of Privacy”, defended on July 18, 2022
Schmitt, Julia, “The Impact of Privacy Laws on Websites and Users”, defended on December 20, 2021
Articles in Academic Journals
Jin, Yuxi / Skiera, Bernd, (2022) “How do Privacy Laws Impact the Value for Actors in the Online Advertising Market?—A comparison of the EU, US, and China”, Journal of Creating Value, forthcoming, https://doi.org/10.1177/23949643221117676
Presentations at other Universities and Conferences
2022-09-28: Bernd Skiera (presenter), “Ökonomische Auswirkungen von höheren Privacy-Anforderungen auf werbetreibende Unternehmen”, Wissenschaftlicher Kongress des Deutscher Dialogmarketing Verbands e.V. (DDV), Frankfurt, (in English: “Economic Impact of Higher Privacy Requirements on Advertising Cmpanies”, Scientific Congress of German Dialog Marketing Association)
2022-09-14: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera, “The Impact of the General Data Protection Regulation (GDPR) on Online Tracking”, VfS Annual Conference, Basel, Switzerland
2022-09-13: Yuxi Jin (presenter) & Bernd Skiera, “Standardized Consent for Personal Data Privacy and Tracked Web Traffic”, meeting with Scott Shriver, Leeds School of Business, University of Colorado Boulder (virtual meeting)
2022-09-06: Timo Mueller-Tribbensee (presenter), Klaus Miller, Bernd Skiera: “Privacy Exclusively for Payment: Why Do Publishers Increasingly Adopt Pay-or-Consent Walls”, Marketing Department Research Seminar, Riezlern, Austria
2022-09-05: Lennart Kraft, Bernd Skiera (presenter): “Economic Impact of Apple’s App Tracking Transparency (ATT)”, Marketing Department Research Seminar, Riezlern, Austria
2022-07-07: Yuxi Jin (presenter) & Bernd Skiera, “How Does A Standard To Implement Privacy Regulations Affect Web Traffic and Tracking?”, 20th ZEW Conference on the Economics of Information and Communication Technologies, Mannheim, Germany
2022-07-07: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera, “The Impact of the General Data Protection Regulation (GDPR) on Online Tracking”, 20th ZEW Conference on the Economics of Information and Communication Technologies, Mannheim, Germany
2022-06-21: Yuxi Jin (presenter) & Bernd Skiera, “How Does A Standard To Implement Privacy Regulations Affect Web Traffic and Tracking?”, Eighteenth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2022), Madrid, Spain
2022-06-21: Timo Mueller-Tribbensee (presenter), Klaus Miller, Bernd Skiera, “Why Do we See so many Pay-or-Consent Walls”, Eighteenth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2022), Madrid, Spain
2022-06-16: Lennart Kraft (presenter), “Tax Revenue, Privacy, and Profits under Taxed Targeted Advertisements?”, 44th Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2022-06-16: Yuxi Jin (presenter) & Bernd Skiera, “How Does A Standard To Implement Privacy Regulations Affect Web Traffic and Tracking?”, 44th Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2022-06-16: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera, “The Impact of the General Data Protection Regulation (GDPR) on Online Tracking”, 44th Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2022-06-16: Timo Müller-Tribbensee (presenter), Klaus Miller, Bernd Skiera, "Why Do we See so Many Pay-or-Consent Walls", 44th Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2022-06-10: Yuxi Jin (presenter) & Bernd Skiera, “How Does A Standard To Implement Privacy Regulations Affect Web Traffic and Tracking?”, Munich Summer Institute (MSI) 2022, Munich, Germany
2022-05-25: Timo Müller-Tribbensee (presenter), Klaus Miller, Bernd Skiera, "Why Do we See so Many Pay-or-Consent Walls", European Marketing Academy (EMAC) Conference 2022, Budapest, Hungary
2022-05-25: Bernd Skiera, "Digital Marketing in a Cookieless World: Insights from the ERC Grant 'Cookies'", European Marketing Academy (EMAC) Conference 2022, Budapest, Hungary
2022-05-24: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera, “The Impact of the General Data Protection Regulation (GDPR) on Online Tracking”, European Marketing Academy (EMAC) Conference 2022, Budapest, Hungary
2022-05-10: Yuxi Jin (presenter) & Bernd Skiera, “How Does A Standard To Implement Privacy Regulations Affect Web Traffic and Tracking?”, 2022 Theory & Practice in Marketing Conference, Emory, Atlanta, USA
2022-04-01: Karlo Lukic & Bernd Skiera, “The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking”, NBER Privacy Conference on March 31 and April 1 in Washington DC, USA
2021-12-15: Rene Laub (presenter), Klaus Miller, Bernd Skiera: "The Economic Value of User-Tracking for Publishers", Joint Research Seminar with Chair of Information Systems and Information Management, Goethe University Frankfurt
2021-11-12: Lennart Kraft (presenter), Klaus Miller, Bernd Skiera: “Richness and Consistency of Consumer Profiles and Their Development over Time”. Presentation in job market seminar
2021-10-25: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera: “The Impact of General Data Protection Regulation (GDPR) on Third-Party Online Tracking”, Interactive Marketing Research Conference (IMRC) 2021 Conference (virtual meeting)
2021-10-25: René Laub (presenter), Klaus Miller, Bernd Skiera: “The Economic Value of User-Tracking for Publishers”, Interactive Marketing Research Conference (IMRC) 2021 Conference (virtual meeting)
2021-10-21: Timo Mueller-Tribbensee (presenter), Klaus Miller, Bernd Skiera: “Cookie-or-Paywalls: How Publishers Obtain Consent Online”, Interactive Marketing Research Conference (IMRC) 2021 Conference (virtual meeting)
2021-09-14: Presentation of Bernd Skiera on topic “User Tracking, Profiling and Targeting in Online Advertising” at members of subproject “Data Economics” (Datenökonomie) of BMBF-Project “DIDAT” Datenökonomie
2021-06-17: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera: “The Impact of General Data Protection Regulation (GDPR) on Third-Party Online Tracking”, Seventeenth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2021) (virtual meeting)
2021-06-11: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera: “The Impact of General Data Protection Regulation (GDPR) on Third-Party Online Tracking”, 19th ZEW Conference on the Economics of Information and Communication Technologies (virtual meeting)
2021-06-11: René Laub, Klaus Miller (presenter), Bernd Skiera: “The Economic Value of Online User-Tracking”, 19th ZEW Conference on the Economics of Information and Communication Technologies (virtual meeting)
2021-06-09: René Laub, Klaus Miller (presenter), Bernd Skiera: “The Economic Value of Online User-Tracking”, Theory and Practice in Marketing Conference, The Wharton School of the University of Pennsylvania (virtual meeting)
2021-06-07: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera: “The Impact of General Data Protection Regulation (GDPR) on Third-Party Online Tracking”, Munich Summer Institute (MSI) 2021 (virtual meeting)
2021-06-04: Julia Schmitt (presenter): “Choose Wisely: The Impact of Consent Banner Designs on Consent Rates”, 43rd Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2021-06-04: René Laub (presenter), Klaus Miller, Bernd Skiera: “The Economic Value of Online User-Tracking”, 43rd Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2021-06-04: Karlo Lukic (presenter), Klaus Miller, Bernd Skiera: “The Impact of General Data Protection Regulation (GDPR) on Third-Party Online Tracking”, 43rd Annual INFORMS Society for Marketing Science (ISMS) Conference (virtual meeting)
2021-05-27: Julia Schmitt (presenter): “Choose Wisely: The Impact of Consent Banner Designs on Consent Rates”, EMAC 2021 - The 50th Annual Conference of the European Marketing Academy (virtual meeting)
2021-05-26: Lennart Kraft, Klaus Miller (presenter), Bernd Skiera: “Density, Pace, and Consistency in Third-Party Consumer Profiling”, Special Session “Online Privacy” at EMAC 2021 - The 50th Annual Conference of the European Marketing Academy (virtual meeting)
2021-05-26: Rene Laub, Klaus Miller (presenter), Bernd Skiera: „The Economic Value of Online User Data for Publishers”, Special Session “Marketing Analytics and Privacy” at EMAC 2021 - The 50th Annual Conference of the European Marketing Academy (virtual meeting)
2021-05-24: Rene Laub (presenter), Klaus Miller, Bernd Skiera: „The Economic Value of Online User-Tracking”, Doctoral Colloquium at EMAC 2021 - The 50th Annual Conference of the European Marketing Academy (virtual meeting)
2021-02-12: Rene Laub, Klaus Miller (presenter), Bernd Skiera: „The Economic Value of Online User Data for Publishers”, HEC, Paris, France
2021-02-11: Bernd Skiera: “Impact of GDPR on Different Actors in the Online Advertising Industry and Other Industries”, Jour Fixe of EFL – The Data Science Institute
2020-11-06: Bernd Skiera: “How Do GDPR and Other Privacy Laws Impact the Online Advertising Market”, Impulse Session at TechConference 2020, “Can Tech Save The World?”, conference.tech-academy.io
2020-11-05: Julia Schmitt (presenter), Klaus Miller, Bernd Skiera, “The Impact of Transparency and Consent Requirements on Companies and Users” at Interactive Marketing Research Conference (IMRC), London (virtual meeting), UK
2020-07-02: Rene Laub, Klaus Miller (presenter), Bernd Skiera: „The Economic Value of Online User Data for Publishers”, Vienna University of Economics and Business, Vienna, Austria
2020-07-02: Bernd Skiera (presenter), Klaus Miller: „Economic Consequences of Online Tracking Restrictions to Protect Consumer Privacy”, 18th ZEW Conference on the Economics of Information and Communication Technologies
2020-06-20: Julia Schmitt (presenter), Klaus Miller, Bernd Skiera, “The Impact of GDPR on the Transparency and Consent Control on Cookie Banners” at Symposium on Statistical Challenges in Electronic Commerce Research (SCECR), Madrid (virtual meeting), Spain
2020-06-19: Rene Laub (presenter), Klaus Miller, Bernd Skiera, "The Economic Value of User Data" at Symposium on Statistical Challenges in Electronic Commerce Research (SCECR), Madrid (virtual meeting), Spain
2020-03-18: Lennart Kraft (presenter), Klaus Miller, Bernd Skiera, “Privacy and the Prevalence of Inconsistencies in Third-Party Consumer Profiling” at Yearly Conference of German Academic Association for Business Research (“Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)”)
2020-03-17: Bernd Skiera, Opening Keynote “Wie teuer ist mehr Privatsphäre im Internet für die werbetreibende Industrie?” (In English: "How expensive is more privacy on the Internet for the advertising industry?"), at Yearly Conference of German Academic Association for Business Research (“Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)”)
2020-03-02: Skiera, Bernd, “Consequences of GDPR for Internet Traffic on European Websites”, Colloquium on “Privacy and Technology”, Deakin University, Burwood (Victoria), Australia
2020-02-13: Julia Schmitt, “Knowledge Dissemination about Cookie Consent Banners on the Internet”, ING Diba, Frankfurt
2020-01-29: Klaus Miller (presenter) and Bernd Skiera, “Economic Consequences of Online Tracking Restrictions”, research presentation at University of Tuebingen
Organisation of Workshops and Invitations to Seminar Series
2023-06: Marketing-Science: Privacy Sessions
2023-05: EMAC: Privacy Sessions
2022-09-23: Visit of Professor Nico Neumann from Melbourne Business School (Australia), Presentation: “Friend or Foe? Social Media Privacy, and The Sharing of News”
2022-06-16: Klaus Miller & Bernd Skiera, Special Sessions on “Online Consumer Privacy” at INFORMS Marketing Science Conference (virtual meeting)
2022-05-25 and 2022-05-27: Klaus Miller & Bernd Skiera, Special Session “Online Consumer Privacy” at EMAC 2022 (Session 1 on May 25, Session 2 on May 27)- The 51th Annual Conference of the European Marketing Academy, Budapest, Hungary
2021-06-30: Martin Risius (University of Queensland, Brisbane, Australia), “Developing a New Paradigm to Solve the Privacy Paradox” (virtual seminar series)
2021-06-23: Sam Macbeth (software developer at DuckDuckGo/Cliqz/Ghostery and PhD graduate from Imperial College London, UK), “DuckDuckGo Workshop” (joint virtual workshop with TechAcademy Frankfurt)
2021-05-26: Klaus Miller & Bernd Skiera, Special Session “Online Consumer Privacy” at EMAC 2021 - The 50th Annual Conference of the European Marketing Academy
2020-03-18: Organization of Special Session on “Consumer Privacy on the Internet” at Yearly Conference of German Academic Association for Business Research (“Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)”)
Integration in Teaching Curriculum at Goethe University
2021-Summer Semester: Seminar on “Using Data Science to Better Understand Online Consumer Privacy”, Bachelor Program of Goethe University (Klaus Miller & Bernd Skiera)
2020-2021-Winter Semester: Seminar on “Using Data Science to Better Understand Online Consumer Privacy”, Bachelor Program of Goethe University (Klaus Miller & Bernd Skiera)
2020-Summer Semester: Seminar on “Using Data Science to Better Understand Online Consumer Privacy”, Bachelor Program of Goethe University (Klaus Miller & Bernd Skiera)
2019-2020-Winter Semester: “Reading Group: ‘Consumer Privacy on the Internet’", PhD Program of Goethe University (Bernd Skiera & Klaus Miller)
2019-2020-Winter Semester: “Analytics in Customer Value Management”, Master Program of Goethe University (Bernd Skiera)
Internal Colloquia
2022-10-10:
Yuxi Jin, “Standardized for personal data Privacy and Tracked Web Traffic"
2022-07-11:
Timo Mueller-Tribbensee, “Pay-or-Consent Walls: Do Digital Publishers Profit From Making Users Pay for Privacy?”
Yuxi Jin, “Market Fragmentation in the Online Advertising Industry post GDPR”
2022-04-05:
Timo Mueller-Tribbensee, "Pay-or-Consent Walls"
Lennart Kraft, “Impact of Apple’s App Tracking Transparency Framework (ATT) on the Amount of Trackable Traffic”
Yuxi Jin, “How do Privacy Laws Impact the Value for Actors in the Online Advertising Market?—A comparison of the EU, US, and China”
2022-01-13:
Karlo Lukic, “The Impact of the General Data Protection Regulation (GDPR) on Online Tracking”
Yuxi Jin, “How Does Standardized Implementation of Privacy Regulations Affect Tracked Web Traffic?”
Lennart Kraft, “Impact of Opt-In Permission on the Amount of Tracking”
Timo Mueller-Tribbensee, “Pay-or-Consent Walls: Why Publishers Move to a Paid Opt-Out”
2021-10-28:
Karlo Lukic, “The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking”
Julia Schmitt, “The Impact of Privacy Laws on Online User Behavior”
Yuxi Jin, “How Does Standardized GDPR Implementation Affect Tracked Web Traffic”
Timo Müller-Tribbensee, “Cookie-or-Pay-Walls: Hob Publishers Obtain Consent Online”
Lennart Kraft, "Economic Consequences of Privacy Protection via Data Taxes"
2021-07-15:
Timo Müller-Tribbensee, “Cookie-or-Pay-Walls: Hob Publishers Obtain Consent Online”
Julia Schmitt, "The Impact of Privacy Laws on Online User Behavior"
Karlo Lukic, "Tracking and Transparency in the Smartphone App Market"
Yuxi Jin, “How Does a Standard for GDPR Implementation Affect Tracked Web Traffic”
2021-04-22/23:
Rene Laub, “Tracking and Transparency in Smartphone Apps”
Lennart Kraft, “Third-Party Consumer Profiling”
Yuxi Jin, “Purpose Specification and Market Share”
Julia Schmitt, "The Illusion of Control: Control and Convenience on Cookie Banner"
Karlo Lukic, "The Impact of GDPR on Third-Party Online Tracking"
2021-02-11:
Julia Schmitt, “Choose Wisely: The Impact of Cookie Banner Designs on Cookie Consent Rates“
Karlo Lukic, “The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking“
Yuxi Jin, “Privacy Regulation and Market Structure of Online Advertising“
Timo Müller-Tribbensee, “Who Pays the Price for Privacy?“
Lennart Kraft, “Incentivizing Privacy Protection“
2020-10-22:
Rene Laub, “The Economic Value of Online User Data“
Yuxi Jin, “Third Party Tracking and Cookie Deletion“
Karlo Lukic, “The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking“
Julia Schmitt, “The Impact of GDPR on the Transparency and Consent Control on Cookie Banners“
Lennart Kraft, “Privacy vs. Profits – Joint Estimation of Accuracy and Profitability of Targeted Advertising”
2020-06-24/25:
Julia Schmitt, “The Impact of GDPR on the Transparency and Consent Control on Cookie Banners“
Yuxi Jin, “Privacy Unpleasant Ads and Cookie Deletion”
Lennart Kraft. “Information Revelation Strategies in a Market with Rationally Inattentive Advertisers”
Rene Laub, “The Economic Value of Online User Data”
2020-04-23/24:
Lennart Kraft. “Privacy and the Prevalence of Inconsistencies in Third-Party Consumer Profiling”
Rene Laub. “The Value of User Tracking””
Yuxi Jin, “What Affects Cookie Deletion?”
2020-02-06:
Julia Schmitt, „The Impact of Privacy Policies on Internet Traffic“
Rene Laub, “The Cost of Blocking User Tracking to the Online Advertising Industry”
Yuxi Jin, “The Potential ‘Pay for No Ads’ Policy”