Research Talks

Date Speaker Topic
25 Jan 2017 Prof. Dr. Oliver Emrich, Johannes Gutenberg-Universität Mainz Personalizing mental fit for online shopping applications
07 Mär 2017 Daniel McCarthy, The Wharton School, University of Pennsylvania Customer-based Corporate Valuation
08 Mär 2017 Daniel McCarthy, The Wharton School, University of Pennsylvania Valuing Non-Contractual Firms Using Common Customer Metrics
27 Mär 2017 Elea McDonnell Feit, Drexel University Increasing the power of experiments to measure advertising response
31 Mär 2017 Prof. Dr. P. K. Kannan, University of Maryland Enhancing Freemium Model Performance: Impact of Product Line Extensions
19 Apr 2017 Dr. Nino Hardt, Ohio State University Reconciling Stated and Revealed Preferences
05 Mai 2017 Dr. Daniel M. Bartels, University of Chicago Anchors, Target Values, and Credit Card Payments
17 Mai 2017 Dr. Kosuke Uetake, Yale School of Management Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals
19 Mai 2017 Prof. Dr. Peter Rossi, UCLA Anderson School of Management The Value of Flexible Work: Evidence from Uber Drivers
31 Mai 2017 Steffen Försch und Stefan Mayer, Goethe-Universität Frankfurt R: It's not only about statistics
27 Jun 2017 Prof. Dr. Pradeep K. Chintagunta, University of Chicago Booth School of Business Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway
28 Aug 2017 Nico Neumann (University of South Australia) The Causes and Consequences of Inaccuracies in Ad Targeting and Measurement: Evidence from Empirical Field Tests
30 Aug 2017 Dr. Stephan Seiler (Stanford Graduate School of Business) Estimating Search Models with Panel Data: Identification and Re-Examination of Preference Heterogeneity
31 Aug 2017 Dr. Renana Peres (Hebrew University of Jerusalem) There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth
11 Sep 2017 Dr. Till Haumann (Ruhr-Universität Bochum) How Customers’ Attributions of Coproduction Motives Shape Marketing Outcomes Over Time
12 Sep 2017 Jun.-Prof. Dr. Marcel Lichters (Otto von Guericke Universität Magdeburg) Product Acceptance Tests in Sensory Labs, Virtual Environments, and Field Settings: A Consumer Segmentation Perspective
26 Sep 2017 Dr. Sebastian Tillmanns (Westfälische Wilhelms-Universität Münster) Understanding the Quality–Quantity Conundrum of Customer Referral Programs
27 Sep 2017 Prof. Dr. Sascha Raithel (Freie Universität Berlin) All Weather Brand Managament: Some Empirical Findings About Brands In Sunny And Cloudy Conditions
04 Okt 2017 Prof. Dr. Ju-Young Kim (Karlsruhe Institute of Technology) tba
14 Nov 2017 Dr. ir. Maarten Gijsenberg (University of Groningen) Asymmetric Advertising Response
21 Nov 2017 Prof. Dr. Michelle Sovinsky (University of Mannheim) ATTENTION - CANCELLED - The Dynamics of Technology Adoption and Vertical Restraints: an Empirical Analysis
28 Nov 2017 Prof. Dr. Günter J. Hitsch (The University of Chicago Booth School of Business) Optimal Targeting Using Heterogeneous Treatment Effects
05 Dez 2017 Daniel Blaseg (Goethe-Universität) Consumer Protection Under Laissez-Faire Regulation
12 Dez 2017 Associate Prof. Christine Eckert (University of Technology, Syndey) A Hybrid Choice Model for Benefit-Based Decisions: New Insights For Positioning
15 Dez 2017 Andrew Hammett (freelance consultant and Chairman of the Board of Oxfam Germany) How innovation drives successful communication
19 Dez 2017 Jun.-Prof. Dr. Lukas Wiewiorra (Goethe-Universität) Ad-Blocking and Whitelisting
15 Jan 2018 Prof. Dr. Peter C. Verhoef (University of Groningen) The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics
30 Jan 2018 Dr. Hannes Datta (University of Tilburg) The Impact of Music Streaming on the Similarity of Listening Behavior across Consumers
06 Feb 2018 Thomas Frick MSc (Rotterdam School of Management) Pay For What You Get - Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment
27 Feb 2018 Max Pachali (Goethe-Universität) CANCELED! How to Generalize from a Hierarchical Model?
13 Mär 2018 Dr. Adam Smith (UCL School of Management) Inference for Product Competition and Separable Demand
20 Mär 2018 Dr. Yakov Bart (Northeastern University) Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitude
27 Mär 2018 Dr. Andreas Lanz (University of Mannheim) Climb or Jump – Status-Based Seeding in User-Generated Content Networks
03 Apr 2018 Jun.- Prof. Dr. Jochen Reiner (Goethe-Universität) The Risk Signal of Price among Complementary Products: Evidence from Innovative Short-Term Insurances
10 Apr 2018 Prof. Dr. Klaus Wertenbroch (INSEAD) Conspicuous Consumption and the Perceived Fairness of Income (Re)distribution
17 Apr 2018 Prof. Dr. Oliver Hinz (Goethe University) Marketing and Information Systems
24 Apr 2018 Dr. Klemens Knöferle (BI Norwegian Business School) The Smart Joker: Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
15 Mai 2018 Dr. Ann-Kristin Kupfer (Westfälische Wilhelms-Universität Münster) This paper is … How Unfinished Teasers for Digital Content Affect Consumers’ Purchases and Consumption
04 Jun 2018 Dr. Anthony Dukes (USC Marshall School of Business) Interactive Advertising: The Case of Skippable Ads
26 Jun 2018 Jun. Prof. Nathanael Vellekoop, Ph.D. (Goethe University) Inflation Expectations and Choices of Households
28 Jun 2018 Prof. Dr. Michael Zhang (University of Hong Kong) Visual Center Bias in Consumer Choices
02 Jul 2018 Julia Schmitt (Goethe-Universität) How do financial websites react to the GDPR
10 Jul 2018 Dr. Nico Wiegand (University of Cologne) The Managerial Relevance of Marketing Research
10 Sep 2018 Prof. Dr. Dominik Papies (University of Tübingen) Workshop: Addressing Endogeneity in Marketing Models
19 Sep 2018 Dr. Rita Silva (University of Cologne) Fluency effects on trust and trustworthiness in digital contexts
10 Okt 2018 Dr. Peter Zubcsek (Coller School of Management, Tel Aviv University) Unintended consequences of using social media: Using a mobile platform to study social media use and individual wellbeing
16 Okt 2018 Dr. Leon Gim Lim (Tilburg University) Customer Satisfaction and its Impact on the Costs of Selling
30 Okt 2018 Prof. Dr. Peter Lenk (University of Michigan) A Journey through Bayesian Nonparametrics: Modeling Regression Functions and Densities with Gaussian Processes
12 Dez 2018 Dr. Wayne D. Hoyer (University of Texas at Austin) How consumer brand sabotage affects other consumers – The differential role of self-brand connection
15 Jan 2019 Prof. Dr. Stefano Puntoni (Rotterdam School of Management, Erasmus University Rotterdam) Psychological Correlates of Technological Unemployment
28 Jan 2019 Prof. Dr. Christine Moorman (Duke University) How Brand Impacts Firm Profits Through Employee Pay, Retention, And Productivity
29 Jan 2019 Dr. Niels Holtrop (Maastricht University) Timing Customer Reactivation Initiatives
26 Feb 2019 Dr. Mushegh Harutyunyan (Nazarbayev University) Late product release: The strategic benefit of lost sales
16 Apr 2019 Steffen Eibelshäuser (research assistant at the Chair of Microeconomics, Goethe University Frankfurt) High-Frequency Price Fluctuations in Brick-and-Mortar Retailing
24 Apr 2019 Prof. Dr. Ajay Kohli (Georgia Institute of Technologie, Atlanta) Theory Construction Workshop
11 Jun 2019 Dr. Néomie Raassens (Eindhoven University of Technology) How Customization Ensures Firm Survival
02 Jul 2019 Dr. Lucas Stich (Ludwig-Maximilians-Universität München) Paying for a Chance to Save Money: Two-Part Tariffs in Name-Your-Own-Price Markets
31 Okt 2019 Dr. Shachar Reichman (Tel Aviv University School of Management) The Impact of Social vs. Non-Social Referring Channels on Online News Consumption
05 Nov 2019 Jun.-Prof. Dr. Paul Marx (University of Siegen) Online Complaints in the Eye of the Beholder: Optimal Handling of Public Consumer Complaints on the Internet
12 Nov 2019 Ass. Prof. Dr. Keyvan Dehmamy (University of Groningen, NL) Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables
19 Nov 2019 Jun.-Prof. Dr. Erik Maier (HHL Leipzig Graduate School of Management) Cannibalization or synergy? The effect of marketplace sales on a retailer's own channels
26 Nov 2019 Gaia Giambastiani (Bocconi University Mailand) Personal Information and Human Branding: Drivers and Consequences of Celebrity Gossip
10 Dez 2019 Prof. Dr. Nils Bertschinger (Goethe University Frankfurt) Applications of Gaussian Process Latent Variable Models in Finance
13 Dez 2019 Jayant Nasa (Indian School of Business; Telangana, India) Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip
17 Dez 2019 Prof. Dr. Lena Steinhoff (Universität Rostock) Understanding Experience-Based Customer Inertia to Effectively Target Proactive Loyalty Rewards
21 Jan 2020 Prof. Dr. Ulrich Meyer (Goethe University Frankfurt) tba
18 Feb 2020 Dr. Gordon Burtch (University of Minnesota) tba
03 Jun 2020 Prof. Caroline Wiertz (CASS Business School, University of London) tba
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