Seminar Series: Participation vs. Effectiveness of Paid Endoresers in Social Advertising Campaigns: A Field Experiment

Category: Marketing Seminar
When: 13 Juli 2016
, 12:15
 - 13:30
Where: Campus Westend, RuW 1.201
Speaker: Prof. Dr. Christophe van den Bulte, Wharton School of the University of Pennsylvania
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