Business & Media Collaborations
The research work of our department aims to address specific problems in business practice and produce implications and recommendations for strategic and operational marketing management. To achieve this, we collaborate with numerous renowned companies to foster a bilateral exchange of ideas. The vision of our department is to make the impacts of marketing decisions measurable, ultimately enabling the calculation of a Return on Marketing Investment and facilitating evidence-based decision-making in marketing management. To achieve this, we continuously develop new tools and methods based on latest scientific knowledge, such as decision support systems for pricing and product design, or models for measuring advertising effectiveness, to name a few. If you are interested in collaborating with experts from our department, you can find an overview of our research expertise here. We look forward to interacting with you.