”A Comparison of Product Return Rate Calculation Methods: Evidence from 16 Retailers"[mehr]

Constant climate and worsening current situation, but optimistic outlook in the marketing industry.[mehr]

The Chair of Electronic Commerce, Prof. Dr. Bernd Skiera, has a vacancies for Student Assistants.[mehr]

This year, the student initiative "TechAcademy" is being honoured as "Students of the Year" by "Deutscher Hochschulverband (DHV)" and "Deutsches Studentenwerk (DSW)".[mehr]

No clear "2nd lockdown effect" in the January marketing industry self-assessment. [mehr]

”Implications of monsoon season and UVB radiation for COVID-19 in India"[mehr]

”Capturing Brand and Customer Focus of Retailers"[mehr]

Not much change in the marketing indicators before the start of the tighter lockdown.[mehr]

The Chair of Marketing is looking for Tutors for the "Mathematik-Vorkurs"[mehr]

Majority of marketing indicators decline at the beginning of the second lockdown.[mehr]

Award for the dissertation with the title "Crowdfunding"[mehr]

”Data Analytics in a Privacy-Concerned World"[mehr]

“Measuring Risks for Consumers, Firms, and Investors in the Digital Economy”[mehr]

Indicators for the marketing industry are settling at a lower level than before the crisis.[mehr]

Award for the dissertation with the title "Crowdfunding"[mehr]

Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths[mehr]

Further slight recovery of the marketing industry[mehr]

Less volatility compared to previous months.[mehr]

Mixed performance of the marketing sector in July.[mehr]

The marketing department is in mourning for Honorary Senator Hans Strothoff[mehr]

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