The Chair of Marketing of Prof. Dr. Torsten Bornemann is looking for master's students for the lecture "Marketing 1 - OMAR"[more]

We are happy to announce that the Marketing Department will be represented with a total of 13 contributions at the most important European marketing conference, EMAC. We are looking forward to exciting presentations and discussions in Bath![more]

A new study published in *Nature* under the title “Investigating the analytical robustness of the social and behavioural sciences” (https://www.nature.com/articles/s41586-025-09844-9), concludes that scientific conclusions can depend on who performs the statistical analysis and which specific analytical path is chosen from the range of possible analyses. [more]

In an interview with ZBW, Jan Landwehr shares his perspective on the topic of “Open Science” and discusses his personal experiences with it. The interview can be accessed here: https://open-science-future.zbw.eu/produzieren-zu-viele-sackgassen/[more]

We are pleased to announce the publication of the new paper by Sophie Feldner, Dominik Hettich, and Torsten Bornemann, titled “Personal Roles, Professional Choices: The Effect of Boundary Management in Professional Partner Selection” in the Journal of Organizational Behavior. This study examines how individuals in today’s increasingly digital and information‑scarce work environments manage...[more]

We are pleased to announce the publication of the new paper by Dominik Hettich, Torsten Bornemann, and their co-author Stefan Hattula, titled "Understanding older consumers' new product-related information behaviors—A life-span theory perspective" in the Journal of Product Innovation Management. Their research shows that older consumers, due to their prioritization of maintenance...[more]

Understanding consumer choices just got a major upgrade. Traditional random utility models have long been the foundation of discrete choice analysis, but they struggle to explain many real-world behaviors—why consumers sometimes ignore key product attributes or form consideration sets. A new paper in Quantitative Marketing and Economics by Sergey Turlo, Matteo Fina, Johannes Kasinger, Arash...[more]

Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food[more]

EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal[more]

"The faster, the better? The impact of short delivery times on product returns in online retailing"[more]

Niklas Schröder, Dominik Hettich, and Torsten Bornemann won the "Best Advanced Talk by a PhD Student" award at the AMA CBSIG Conference 2024 in Vienna for their paper "Understanding Consumer Responses to Product Recalls: The Role of a Brand's Warmth and Competence." In this research, they examine consumer reactions on social media following product recalls and demonstrate how...[more]

We are happy to announce that the Marketing Department will be represented with a total of 19 contributions at the most important European marketing conference, EMAC. We are looking forward to exciting presentations and discussions in Bucharest! Competitive Papers Understanding Consumer Responses to Product Recalls: The Role of a Brand's Warmth and Competence (Schröder, Hettich,...[more]

The Journal of Experimental Psychology: Applied publishes an article on effective brand image creation based on attribute associations: Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (forthcoming). The Relative Effectiveness of Conditioning One or Two Attributes to a Brand. Journal of Experimental Psychology: Applied. https://dx.doi.org/10.1037/xap0000513 The article is...[more]

Laura Colm has been honored with the Robert Lusch Early Career Research Award at this year's AMA Winter Academic Conference for her article "Dynamic Governance Matching in Solution Development", co-authored with Andrea Ordanini and Torsten Bornemann. The Robert Lusch Early Career Research Award recognizes a scholar who, early in their academic career, has published an article in an...[more]

“The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” / “Face-to-face: Three facial features that may turn the scale in close electoral races”[more]

The Marketing Department contributes a total of 5 presentations to the most important European conference on consumer behavior[more]

Marketing Department with a total of 21 contributions at the most important European marketing conference EMAC[more]

"Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability" [more]

"Price of Privacy"[more]

”Omitted Budget Constraint Bias and Implications for Competitive Pricing"[more]