Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths[mehr]

Further slight recovery of the marketing industry[mehr]


Less volatility compared to previous months.[mehr]

Mixed performance of the marketing sector in July.[mehr]

The marketing department is in mourning for Honorary Senator Hans Strothoff[mehr]

The "International Journal of Research in Marketing (IJRM)" has honoured Jan Landwehr with the Outstanding Editiorial Review Board Member Award. We congratulate him on this beautiful award.[mehr]

Article from Jan R. Landwehr and Lisa Eckmann in the "Journal of Experimental Social Psychology"[mehr]

Upward trend in the German marketing sector continues.[mehr]

Article from Martin Spann and Bernd Skiera in the "Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung" (Schmalenbach's journal for business management research)[mehr]

Article from Reto Hofstetter, Klaus Miller, Harley Krohmer and John Zhang in the "International Journal of Research in Marketing" [mehr]

Corona crisis leads to another negative record month in the German marketing industry[mehr]

Article from Mark Heitmann, Jan R. Landwehr, Thomas Schreiner und Harald J. van Heerde in the "Journal of Marketing Research" [mehr]

Article of Bernd Skiera, Lukas Jürgensmeier, Kevin Stowe and Iryna Gurevych[mehr]

"Do Ads Harm News Consumption?"[mehr]

YouTube Channel of the FB 02 Economics of the Goethe University[mehr]

E13 TV-G-U, 50%-part time[mehr]

The departement of Marketing is looking for a student assistant[mehr]

Article from Asst. Prof. Daniel Blaseg, Prof. Douglas Cumming and Prof. Michael Koetter in the journal „Entrepreneurship Theory and Practice“[mehr]

Article from Asst. Prof. Daniel Blaseg, Prof. Christian Schulze and Prof. Bernd Skiera in the journal "Marketing Science"[mehr]

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