”A Comparison of Product Return Rate Calculation Methods: Evidence from 16 Retailers"[mehr]
Constant climate and worsening current situation, but optimistic outlook in the marketing industry.[mehr]
The Chair of Electronic Commerce, Prof. Dr. Bernd Skiera, has a vacancies for Student Assistants.[mehr]
This year, the student initiative "TechAcademy" is being honoured as "Students of the Year" by "Deutscher Hochschulverband (DHV)" and "Deutsches Studentenwerk (DSW)".[mehr]
No clear "2nd lockdown effect" in the January marketing industry self-assessment. [mehr]
”Implications of monsoon season and UVB radiation for COVID-19 in India"[mehr]
”Capturing Brand and Customer Focus of Retailers"[mehr]
Not much change in the marketing indicators before the start of the tighter lockdown.[mehr]
The Chair of Marketing is looking for Tutors for the "Mathematik-Vorkurs"[mehr]
Majority of marketing indicators decline at the beginning of the second lockdown.[mehr]
Award for the dissertation with the title "Crowdfunding"[mehr]
”Data Analytics in a Privacy-Concerned World"[mehr]
“Measuring Risks for Consumers, Firms, and Investors in the Digital Economy”[mehr]
Indicators for the marketing industry are settling at a lower level than before the crisis.[mehr]
Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths[mehr]
Further slight recovery of the marketing industry[mehr]
Less volatility compared to previous months.[mehr]
Mixed performance of the marketing sector in July.[mehr]
The marketing department is in mourning for Honorary Senator Hans Strothoff[mehr]
