At the Chair of Quantitative Marketing, we are looking to fill the position of a
Student Assistant (m/f/d)
at the earliest possible date, working 20 hours per month.
What we offer:
In addition to a pleasant working atmosphere, we provide flexible scheduling of working hours. The range of tasks includes not only supporting chair-related activities but also actively participating in quantitative marketing research, especially with discrete choice datasets. The data could potentially serve as the basis for a thesis. Overall, the tasks provide a good insight into the research and teaching activities of the focus area.
We expect:Independence and reliability
- Commitment, teamwork, and willingness to contribute
- Good IT skills, initial experience with statistical software (such as R, Python, C++, STATA), and an interest in working with (discrete choice) datasets
- Interested students should be enrolled in a master's or PhD program
Your tasks will include:
- Supporting chair-related activities in research and teaching
- General support for work in the focus area and updating the website
- Exam proctoring
If you are interested in working at our Chair with a focus on Quantitative Marketing, please send us your meaningful application documents (cover letter, CV with photo, overview of academic achievements).
Please send these in digital form to:
Sergey Turlo, FB 02 Wirtschaftswissenschaften, Theodor-W.-Adorno-Platz 4, 60629 Frankfurt am Main
turlo[at]marketing.uni-frankfurt[dot]de , https://www.marketing.uni-frankfurt.de/professoren/otter/professur-fuer-quantitatives-marketing.html und in cc an Prof. Otter, otter[at]marketing.uni-frankfurt[dot]de
The Chair of Marketing Strategy and Performance (Prof. Simone Wies, Ph.D.) in the Department of Business Administration is looking for student assistants (m/f/d) to lead the Mathematics Preparatory Course as tutors. The position is for a duration of two months (September 16 to November 15, 2025) with 40 hours per month.
Would you like to share your mathematical knowledge, gain valuable teaching...[more]
We are pleased to announce the publication of the new paper by Dominik Hettich, Torsten Bornemann, and their co-author Stefan Hattula, titled "Understanding older consumers' new product-related information behaviors—A life-span theory perspective" in the Journal of Product Innovation Management.
Their research shows that older consumers, due to their prioritization of maintenance...[more]
Understanding consumer choices just got a major upgrade. Traditional random utility models have long been the foundation of discrete choice analysis, but they struggle to explain many real-world behaviors—why consumers sometimes ignore key product attributes or form consideration sets.
A new paper in Quantitative Marketing and Economics by Sergey Turlo, Matteo Fina, Johannes Kasinger, Arash...[more]
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food[more]
EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal[more]
"The faster, the better? The impact of short delivery times on product returns in online retailing"[more]
Niklas Schröder, Dominik Hettich, and Torsten Bornemann won the "Best Advanced Talk by a PhD Student" award at the AMA CBSIG Conference 2024 in Vienna for their paper "Understanding Consumer Responses to Product Recalls: The Role of a Brand's Warmth and Competence."
In this research, they examine consumer reactions on social media following product recalls and demonstrate how...[more]
We are happy to announce that the Marketing Department will be represented with a total of 19 contributions at the most important European marketing conference, EMAC. We are looking forward to exciting presentations and discussions in Bucharest!
Competitive Papers
Understanding Consumer Responses to Product Recalls: The Role of a Brand's Warmth and Competence (Schröder, Hettich,...[more]
The Journal of Experimental Psychology: Applied publishes an article on effective brand image creation based on attribute associations:
Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (forthcoming). The Relative Effectiveness of Conditioning One or Two Attributes to a Brand. Journal of Experimental Psychology: Applied. https://dx.doi.org/10.1037/xap0000513
The article is...[more]
Laura Colm has been honored with the Robert Lusch Early Career Research Award at this year's AMA Winter Academic Conference for her article "Dynamic Governance Matching in Solution Development", co-authored with Andrea Ordanini and Torsten Bornemann. The Robert Lusch Early Career Research Award recognizes a scholar who, early in their academic career, has published an article in an...[more]
“The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” /
“Face-to-face: Three facial features that may turn the scale in close electoral races”[more]
The Marketing Department contributes a total of 5 presentations to the most important European conference on consumer behavior[more]
Marketing Department with a total of 21 contributions at the most important European marketing conference EMAC[more]
"Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability" [more]
”Omitted Budget Constraint Bias and Implications for Competitive Pricing"[more]
20-40 hrs/month; with or without bachelor's degree[more]
Continuation of the negative trend in the marketing industry in the October barometer[more]
Job vacancy for a doctoral researcher with focus on electronic commerce and online marketing[more]
Vacancies at the Chair of Electronic Commerce[more]
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