News

Topics and Allocation of Master Theses[mehr]

At the end of this winter semester, Honorary Professor Alexander Demuth will end his many years of teaching in the Marketing Department, which he has been carrying out with great passion and competence since 2003.[mehr]

At the earliest possible date the Position of a Research Assistant / Doctoral Student is to be filled at the Chair of Marketing and at the Chair of Product Management and Marketing Communications.[mehr]

Marketing industry starts pessimistically into the new year[mehr]

The chair of Marketing is looking for a student assistant to set up an eye-tracking lab.[mehr]

Article from Dr. Eliza Dehay and Prof. Dr. J. Landwehr in the Journal "AMS Review"[mehr]

Business climate in the marketing sector continues to weaken towards the end of the year.[mehr]

Digital marketing research at Goethe University.[mehr]

Business climate in the marketing sector is weakening again[mehr]

The Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V. has awarded the Dr. Dietrich Fricke Prize 2018, established by the TENTE Foundation, to Benjamin Stahl, graduate of the Goethe University and current ING-DiBa employee. [mehr]

Business climate in the marketing sector is weakening again[mehr]

Article from Dr. S. Mayer and Prof. J. Landwehr in the Journal "Psychology of Aesthetics, Creativity, and the Arts"[mehr]

"The Fallacy Problem of Entrepreneurs"[mehr]

Optimistic business expectations drive further upswing[mehr]

Article from Dr. Steffen Försch and Jun.-Prof. Dr. Evert de Haan in the December issue.[mehr]

Business climate continues positive trend (only available in german)[mehr]

Mobile Payment in China[mehr]

Article from Evert De Haan, P. K. Kannan, Peter C. Verhoef und Thorsten Wiesel in the latest issue[mehr]

The Sheth Foundation rewarded our Professors Hinz and Skiera with the Journal of Marketing Award for the long term contributions to the field of marketing for their article: Hinz, O., Skiera, B., Barrot, C., & Becker, J.U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71. [mehr]

Article from Dr. L. Graf, Dr. S. Mayer and Prof. J. Landwehr in the latest issue[mehr]