20-40 hrs/month; with or without bachelor's degree[more]

Continuation of the negative trend in the marketing industry in the October barometer[more]

Job vacancy for a doctoral researcher with focus on electronic commerce and online marketing[more]

Vacancies at the Chair of Electronic Commerce[more]

More pessimistic self-assessment of the marketing industry in September[more]

”How do Privacy Laws Impact the Value for Actors in the Online Advertising Market? A comparison of the EU, US, and China"[more]

”Mapping Market Structure Evolution"[more]

August survey: slightly positive development of sentiment after slump in previous month[more]

”Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement"[more]

”Investigating the Effect of Status Changes in Review Platforms" [more]

July survey of the DMV-ifo Marketing Barometer: Significant decline in the marketing industry's mood[more]

”Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services"[more]

Slight decrease in sentiment in the marketing industry in June[more]

Prof. Dr. Bernd Skiera[more]

Ongoing Positive Development of the Marketing Barometer in May[more]

Slightly positive development in the April survey of the Marketing Barometer[more]

Significant decline in business expectations in the marketing industry[more]

Better self-assessment of the marketing industry in February[more]

”How Does the Adoption of Ad Blockers Affect News Consumption?"[more]

Marketing Department has 21 contributions at this year’s EMAC conference, which is considered to be the most important marketing conference in Europe [more]