”Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement"[more]

”Investigating the Effect of Status Changes in Review Platforms" [more]

July survey of the DMV-ifo Marketing Barometer: Significant decline in the marketing industry's mood[more]

”Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services"[more]

Slight decrease in sentiment in the marketing industry in June[more]

Prof. Dr. Bernd Skiera[more]

Ongoing Positive Development of the Marketing Barometer in May[more]

Slightly positive development in the April survey of the Marketing Barometer[more]

Significant decline in business expectations in the marketing industry[more]

Better self-assessment of the marketing industry in February[more]

”How Does the Adoption of Ad Blockers Affect News Consumption?"[more]

Marketing Department has 21 contributions at this year’s EMAC conference, which is considered to be the most important marketing conference in Europe [more]

"The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market”[more]

Mood in the marketing industry hardly changes in January 2022[more]

Mood in the marketing industry on the decline[more]

"Measuring Fair Competition on Digital Platforms: Visibility as a Novel Metric in Antitrust Cases"[more]

Significant drop in the marketing industry's confidence[more]

”Association of lockdowns with the protective role of ultraviolet-B (UVB) radiation in reducing COVID-19 deaths"[more]

More positive self-assessment of the marketing industry in October[more]

Comeback to the Campus[more]