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Database Marketing: Concept, Method and Live Demo

Dr. Martin Schmidberger, Bereichsleiter Produkt- und Zielgruppenmanagement ING-DiBa, am 25. Juni von 14:00 ? 17:00, HSZ 6

Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior

Prof. Dr. Udo Wagner, Universität Wien, Mittwoch, 25.4., 12.15 Uhr, Seminarraum Marketing

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Professor Elisabeth Honka, The University of Texas at Dallas, Mittwoch, 28.03.2012, 12.15 - 13.30 Uhr. Seminarraum Schwerpunkt Marketing (RuW 1.201)[more]

Position Opening

The Chair for Services Marketing is looking for a PhD student and research/teaching assistant [more]

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