Presentation by Professor Shuba Srinivasan, Boston University School of Management: "Customer Mindset Metrics and Brand Performance", 11.06.2013 12:15-13:30, Seminar Room 1.201 (Department Marketing).[more]

Presentation by Professor Rolf Reber, University of Bergen, 27.02.2013 12:15-13:30, Seminarraum Schwerpunkt Marketing.[more]

Professor Murali Mantrala, Friday, 14.12.2012 12.15-13.30, Seminar Room 1.201[more]

Professor Daniel Wentzel, Foster School of Business, Wednesday, 19.12. 12:15-13:30, Seminar Room 1.202[more]

Prof. Harley Krohmer (Universität Bern): "Understanding the Phenomenon of Cult Brands: The Cult Brand Status Scale", Wednesday 07.11.2012 12:15-13:30, Seminar Room Marketing (Room 1.201, RuW-Building).[more]

Professor Dr. Florian Stahl, University of Zürich: "Intertemporal Trade-Offs Between Contract Periods, Price Discounts and Flexibility", Thursday, 13.11. 12.15-13.30, Seminar Room Marketing (Room 1.201, RuW-Building).[more]

Professor Koen Pauwels, Ozyegin University: "How wrong are last-click methods?", Tuesday 23-October-2012. 12:15-13:30h, Seminar Room Marketing (Room 1.201, RuW-Building).[more]

Professor Donna Hoffman and Professor Tom Novak, University of California, Riverside (UCR), Friday, 14.09. 12.15-13.30, Seminar Room Marketing[more]

Professor Carl Mela, Duke University, Wednesday, 29.08. 12.00-13.15, Seminar Room Marketing. (Room 1.201, RuW-Building)[more]

Rewiew of the marked ECOM exam papers.[more]

Prof. Dr. Reinhold Decker, Universität Bielefeld, Mittwoch, 04.07.2012 12:15-13:30, Seminarraum Schwerpunkt Marketing[more]

Dr. Jan Krämer, Universität Karlsruhe/Karlsruhe Institute of Technology (KIT), Dienstag, 19.06. 14.15-15.30 Uhr, Seminarraum Dekanat (Raum 1.202)[more]

Dr. Martin Schmidberger, Bereichsleiter Produkt- und Zielgruppenmanagement ING-DiBa, am 25. Juni von 14:00 ? 17:00, HSZ 6

Prof. Dr. Udo Wagner, Universität Wien, Mittwoch, 25.4., 12.15 Uhr, Seminarraum Marketing

Professor Elisabeth Honka, The University of Texas at Dallas, Mittwoch, 28.03.2012, 12.15 - 13.30 Uhr. Seminarraum Schwerpunkt Marketing (RuW 1.201)[more]

The Chair for Services Marketing is looking for a PhD student and research/teaching assistant [more]