Little change in assessment in the marketing industry[more]

”Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data"[more]

”Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data"[more]

Prof. Dr. Torsten Bornemann received together with Prof. Dr. Dr. h. c. mult. Christian Homburg (University of Mannheim), Prof. Dr. Alexander Hahn (Nuremberg University of Technology) and Prof. Dr. Philipp Sandner (Frankfurt School of Finance & Management) the 2021 Gerald E. Hills Best Paper Award for their publication in the Journal of Marketing Research. In the award-winning paper entitled...[more]

The Chair of Electronic Commerce (Prof. Dr. Bernd Skiera) is looking for student assistants (m/f/d)[more]

Marketing industry more optimistic again in July[more]

The marketing department will present 19 competitive papers and has organized 2 special sessions at this year’s EMAC conference, which is organized by ESIC Business & Marketing School Madrid and takes place from May 25th until May 28th. The EMAC is considered the leading academic marketing conference in Europe. We, as a department, are looking forward to the presentations and the...[more]

”A Comparison of Product Return Rate Calculation Methods: Evidence from 16 Retailers"[more]

This year, the student initiative "TechAcademy" is being honoured as "Students of the Year" by "Deutscher Hochschulverband (DHV)" and "Deutsches Studentenwerk (DSW)".[more]

”Implications of monsoon season and UVB radiation for COVID-19 in India"[more]

”Capturing Brand and Customer Focus of Retailers"[more]

Award for the dissertation with the title "Crowdfunding"[more]

”Data Analytics in a Privacy-Concerned World"[more]

“Measuring Risks for Consumers, Firms, and Investors in the Digital Economy”[more]

Indicators for the marketing industry are settling at a lower level than before the crisis.[more]

Award for the dissertation with the title "Crowdfunding"[more]

Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths[more]

Further slight recovery of the marketing industry[more]

Less volatility compared to previous months.[more]

Mixed performance of the marketing sector in July.[more]