At the end of this winter semester, Honorary Professor Alexander Demuth will end his many years of teaching in the Marketing Department, which he has been carrying out with great passion and competence since 2003.[mehr]

Marketing industry starts pessimistically into the new year[mehr]

Article from Dr. Eliza Dehay and Prof. Dr. J. Landwehr in the Journal "AMS Review"[mehr]

Business climate in the marketing sector continues to weaken towards the end of the year.[mehr]

Digital marketing research at Goethe University.[mehr]

Business climate in the marketing sector is weakening again[mehr]

The Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V. has awarded the Dr. Dietrich Fricke Prize 2018, established by the TENTE Foundation, to Benjamin Stahl, graduate of the Goethe University and current ING-DiBa employee. [mehr]

Business climate in the marketing sector is weakening again[mehr]

Article from Dr. S. Mayer and Prof. J. Landwehr in the Journal "Psychology of Aesthetics, Creativity, and the Arts"[mehr]

"The Fallacy Problem of Entrepreneurs"[mehr]

Optimistic business expectations drive further upswing[mehr]

Article from Dr. Steffen Försch and Jun.-Prof. Dr. Evert de Haan in the December issue.[mehr]

Business climate continues positive trend (only available in german)[mehr]

Mobile Payment in China[mehr]

Article from Evert De Haan, P. K. Kannan, Peter C. Verhoef und Thorsten Wiesel in the latest issue[mehr]

The Sheth Foundation rewarded our Professors Hinz and Skiera with the Journal of Marketing Award for the long term contributions to the field of marketing for their article: Hinz, O., Skiera, B., Barrot, C., & Becker, J.U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71. [mehr]

Article from Dr. L. Graf, Dr. S. Mayer and Prof. J. Landwehr in the latest issue[mehr]

Daniel Blaseg, doctoral candidate at the Chair of Electronic Commerce, has received the Best Doctoral Paper Award at the 3rd Entrepreneurial Finance Conference in Milan for his paper “The Fallacy Problem of Entrepreneurs.”[mehr]

Improving business climate in the industry (only available in german)[mehr]

New generations of marketing experts are crucial to develop the theories and tools that shape the future of our field. The EMAC/Sheth Foundation Doctoral Dissertation Competition recognizes and encourages this emerging talent. This distinguished award will be presented in 2018 for the second time. Three finalists will be honored with cash prizes and the opportunity to present their work at the...[mehr]