The marketing department is in mourning for Honorary Senator Hans Strothoff[more]

The "International Journal of Research in Marketing (IJRM)" has honoured Jan Landwehr with the Outstanding Editiorial Review Board Member Award. https://mcusercontent.com/38fdf36502f53b7bca41b43ef/files/eb9a455f-cc0e-4054-801e-c748128808c9/2020_Outstanding_IJRM_Area_Editors_and_ERBs.pdf We congratulate him on this beautiful award.[more]

Article from Jan R. Landwehr and Lisa Eckmann in the "Journal of Experimental Social Psychology"[more]

Upward trend in the German marketing sector continues.[more]

Article from Martin Spann and Bernd Skiera in the "Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung" (Schmalenbach's journal for business management research)[more]

Article from Reto Hofstetter, Klaus Miller, Harley Krohmer and John Zhang in the "International Journal of Research in Marketing" [more]

Corona crisis leads to another negative record month in the German marketing industry[more]

Article from Mark Heitmann, Jan R. Landwehr, Thomas Schreiner und Harald J. van Heerde in the "Journal of Marketing Research" [more]

Article of Bernd Skiera, Lukas Jürgensmeier, Kevin Stowe and Iryna Gurevych[more]

"Do Ads Harm News Consumption?"[more]

YouTube Channel of the FB 02 Economics of the Goethe University[more]

Do you study MINT or WiWi?[more]

E13 TV-G-U, 50%-part time[more]

The departement of Marketing is looking for a student assistant[more]

Article from Asst. Prof. Daniel Blaseg, Prof. Douglas Cumming and Prof. Michael Koetter in the journal „Entrepreneurship Theory and Practice“[more]

Article from Asst. Prof. Daniel Blaseg, Prof. Christian Schulze and Prof. Bernd Skiera in the journal "Marketing Science"[more]

"Combatting the Wall Street Curse on Firm Product Innovation"[more]

The Department of Marketing (J.-Prof. Dr. Simone Wies) at Goethe University Frankfurt is seeking to fill the position of a Student Assistant (m/f/d) (40h/month) starting the earliest possible date for a project funded by the Deutsche Forschungsgemeinschaft (DFG).[more]

Article from Bernd Skiera, Christian Schlereth und Sebastian Oetzel in the "Journal of Service Research"[more]

New downward trend in the mood in the marketing sector[more]