Award for the dissertation with the title "Crowdfunding"[more]

”Data Analytics in a Privacy-Concerned World"[more]

“Measuring Risks for Consumers, Firms, and Investors in the Digital Economy”[more]

Indicators for the marketing industry are settling at a lower level than before the crisis.[more]

Award for the dissertation with the title "Crowdfunding"[more]

Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths[more]

Further slight recovery of the marketing industry[more]

Less volatility compared to previous months.[more]

Mixed performance of the marketing sector in July.[more]

The marketing department is in mourning for Honorary Senator Hans Strothoff[more]

The "International Journal of Research in Marketing (IJRM)" has honoured Jan Landwehr with the Outstanding Editiorial Review Board Member Award. https://mcusercontent.com/38fdf36502f53b7bca41b43ef/files/eb9a455f-cc0e-4054-801e-c748128808c9/2020_Outstanding_IJRM_Area_Editors_and_ERBs.pdf We congratulate him on this beautiful award.[more]

Article from Jan R. Landwehr and Lisa Eckmann in the "Journal of Experimental Social Psychology"[more]

Upward trend in the German marketing sector continues.[more]

Article from Martin Spann and Bernd Skiera in the "Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung" (Schmalenbach's journal for business management research)[more]

Article from Reto Hofstetter, Klaus Miller, Harley Krohmer and John Zhang in the "International Journal of Research in Marketing" [more]

Corona crisis leads to another negative record month in the German marketing industry[more]

Article from Mark Heitmann, Jan R. Landwehr, Thomas Schreiner und Harald J. van Heerde in the "Journal of Marketing Research" [more]

Article of Bernd Skiera, Lukas Jürgensmeier, Kevin Stowe and Iryna Gurevych[more]

"Do Ads Harm News Consumption?"[more]

YouTube Channel of the FB 02 Economics of the Goethe University[more]