Upward trend in the German marketing sector continues.[more]

Article from Martin Spann and Bernd Skiera in the "Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung" (Schmalenbach's journal for business management research)[more]

Article from Reto Hofstetter, Klaus Miller, Harley Krohmer and John Zhang in the "International Journal of Research in Marketing" [more]

Corona crisis leads to another negative record month in the German marketing industry[more]

Article from Mark Heitmann, Jan R. Landwehr, Thomas Schreiner und Harald J. van Heerde in the "Journal of Marketing Research" [more]

Article of Bernd Skiera, Lukas Jürgensmeier, Kevin Stowe and Iryna Gurevych[more]

"Do Ads Harm News Consumption?"[more]

YouTube Channel of the FB 02 Economics of the Goethe University[more]

Do you study MINT or WiWi?[more]

E13 TV-G-U, 50%-part time[more]

The departement of Marketing is looking for a student assistant[more]

Article from Asst. Prof. Daniel Blaseg, Prof. Douglas Cumming and Prof. Michael Koetter in the journal „Entrepreneurship Theory and Practice“[more]

Article from Asst. Prof. Daniel Blaseg, Prof. Christian Schulze and Prof. Bernd Skiera in the journal "Marketing Science"[more]

"Combatting the Wall Street Curse on Firm Product Innovation"[more]

The Department of Marketing (J.-Prof. Dr. Simone Wies) at Goethe University Frankfurt is seeking to fill the position of a Student Assistant (m/f/d) (40h/month) starting the earliest possible date for a project funded by the Deutsche Forschungsgemeinschaft (DFG).[more]

Article from Bernd Skiera, Christian Schlereth und Sebastian Oetzel in the "Journal of Service Research"[more]

New downward trend in the mood in the marketing sector[more]

On November 18, Prof. Dr. Bernd Skiera, Anton Lengle, Head of Sales & Business Development of Marini Systems, and Lars Georg Volkmann, Chief Sales Officer of VPV Versicherungen, gave insights into the possibilities of robotic selling in the House of Finance of the Goethe University. The reality in the marketing and sales departments of German companies shows that digitization and automation...[more]

"Crowdfunding"[more]

Article from Laura Colm, Prof. Andrea Ordanini and Prof. Torsten Bornemann in the "Journal of Marketing"[more]