DMV-ifo Marketing Barometer July 2019

The slump in sentiment in the marketing sector continues.

After the business climate index for the marketing sector had already slumped in June (-3.3 points), this trend continued in July. A collapse of -3.1 points can be observed.

The DMV-ifo business climate thus continues to follow the trend of the ifo business climate index of the German economy as a whole. The ifo Business Climate Index recorded a slump of -1.8 points. Although the slump is weaker than that of the DMV-ifo business climate, similar developments can be observed here. The reason for the decline in the DMV-ifo business climate lies in the low business expectations, as there is a declining trend here, albeit weaker than in the previous month. After a strong decline of -5.8 points in June, the figure for this month is "only" 0.8 points. The value in relation to the business situation is falling much more sharply with a decline of -5.5 points. The assessment of the order backlog is therefore not surprising. After it had already been very high in June with a drop of -4.5 points, this value even fell by a further 13.2 points in July. Similarly negative trends can be seen in the expectations for the number of employees and sales.


The whole evaluation you find here. (only available in German)

Link to previous evaluations.