DMV-ifo Marketing BarometerOctober 2019

New downward trend in the mood in the marketing sector

After the business climate index for the marketing sector rose in September compared to the previous month, a new downturn can be observed in October. The value is now falling again, as in some previous months, and a decline of -2.8 points is recorded. Thus, it does not follow the development of the ifo business climate index of the German economy as a whole, as this value remains stable compared to the previous month.

A slight downturn can also be observed in business expectations. After rising by 4.5 points in September, they are now falling by -0.5 points. On the other hand, the value of the assessment of the business situation is falling more sharply, by -3.6 points. The assessments of the order backlog follow the declining trend and show a decline of -0.4 points. While the sales expectations also show a slight decline of -0.8 points, the expectations for the number of employees continue to rise by 6 points, as in the previous month.

The whole evaluation you find here. (only available in German)

Link to previous evaluations.