New Publication in the "International Journal of Research in Marketing"

Article from Reto Hofstetter, Klaus Miller, Harley Krohmer and John Zhang in the "International Journal of Research in Marketing"

The "International Journal of Research in Marketing" has published the article "A de-biased direct question approach to measuring consumers' willingness to pay" by Reto Hofstetter, Klaus Miller, Harley Krohmer and John Zhang.

 

The article is available from the publisher's Website:

doi.org/10.1016/j.ijresmar.2020.04.006

 

We congratulate the authors on this very nice accomplishment.

Top