New Publication in the "Journal of Marketing Research"

Article from Mark Heitmann, Jan R. Landwehr, Thomas Schreiner und Harald J. van Heerde in the "Journal of Marketing Research"

The "Journal of Marketing Research" has published the article "Leveraging Brand Equity for Effective Visual Product Design" by Mark Heitmann, Jan R. Landwehr, Thomas Schreiner und Harald J. van Heerd.

The article is available from the publisher's Website:

https://doi.org/10.1177/0022243720904004.

We congratulate the authors on this very nice accomplishment.