Portrait: Jun. Prof. Simone Wies in the YouTube community
YouTube Channel of the FB 02 Economics of the Goethe University
Simone Wies holds the SAFE Junior Professorship for Marketing and Finance at the Goethe University Frankfurt.
In her research, Simone Wies focuses on the interaction between capital markets and management decisions. She investigates how capital markets evaluate marketing decisions and innovation projects, and how these evaluations in turn influence the strategic decisions marketing managers make.
In addition to her research activities, she teaches in the Marketing Analytics Master Program at Goethe University.
The short portrait of her in the YouTube Community of FB 02 Economics can be found here.
Link to the YouTube Channel of FB 02 Economics.