Presentation by Professor Harley Krohmer

Prof. Harley Krohmer (Universität Bern): "Understanding the Phenomenon of Cult Brands: The Cult Brand Status Scale", Wednesday 07.11.2012 12:15-13:30, Seminar Room Marketing (Room 1.201, RuW-Building).

http://www.business.uzh.ch/professorships/quantitativemarketing_en.html