Presentation by Professor Mark Heitmann

Presentation by Professor Mark Heitmann, University of Hamburg: "From Corporate Social Responsibility to Market Demand: The Role of Brand Management", 12.06.2013 12:15-13:30, Seminar Room 1.201 (Department Marketing).

Presentation by Professor Mark Heitmann, University of Hamburg, 12.06.2013 12:15-13:30, Title of presentation: From Corporate Social Responsibility to Market Demand: The Role of Brand Management, Seminar Room 1.201 (Department Marketing).

Further information about Prof. Heitmann: http://www.wiso.uni-hamburg.de/en/professuren/dienstleistungsmanagement/team/head-of-the-institute/