Dr. Lisa Eckmann


About me

Dr. Lisa Eckmann is postdoctoral research fellow at the Chair of Market and Consumer Psychology. She received her Ph.D in May 2022 with her dissertation "Experimental Research on Deteminants of Consumer Peferences" at the Goethe University Frankfurt.

Since August 2018 she was a doctoral student at the Chair of Market and Consumer Psychology. Previously, she studied economics and business administration with a focus on marketing and management at Goethe University Frankfurt as well as behavioral economics at the Wharton School, University of Pennsylvania. During her studies, she worked as a tutor and gained practical experience in strategic marketing and project management.


Research

Research Interests

  • Consumer behavior
  • Minimalism
  • Processing fluency
  • Evaluative conditioning

 Selected Publications

  • Landwehr, Jan R./Eckmann, Lisa (2020): "The nature of processing fluency: Amplification versus hedonic marking", Journal of Experimental Social Psychology, 90, DOI: 10.1016/j.jesp.2020.103997.

Selected Conferences

  • Eckmann, Lisa/Landwehr, Jan R. (2020): "Minimalism in Material Possessions: Theory and Measurement", in NA - Advances in Consumer Research, Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, 308-309.


Teaching

Teaching at the Master's level

  • Research seminar "Consumer Behavior"
  • Workshop "Marketing Analytics Intro R"
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