Dr. Lisa Eckmann

About me

Dr. Lisa Eckmann is a postdoctoral research associate at the Chair of Market and Consumer Psychology. She received her Ph.D. from the Faculty of Economics and Business in May 2022 for her dissertation "Experimental Research on Determinants of Consumer Preferences". Prior to her doctoral studies, she studied economics and business with a focus on marketing and management at Goethe University Frankfurt as well as consumer behavior and behavioral economics at the Wharton School, University of Pennsylvania.

Lisa Eckmann's research addresses questions at the intersection of marketing and psychology. Her work focuses on consumer psychology and behavior, especially the psychological processes that influence consumer judgments and preferences. In the domain of nonconsumption, she is particularly interested in examining the conditions under which individuals benefit from reducing their consumption.

Lisa Eckmann teaches primarily in the Master's program.


Research Interests

  • Consumer psychology/behavior
  • Preferences and (aesthetic) judgements
  • Nonconsumption and sustainable consumption

Selected Publications

  • Landwehr, J. R., & Eckmann, L. (2020). The Nature of Processing Fluency: Amplification versus Hedonic Marking. Journal of Experimental Social Psychology, 90. doi.org/10.1016/j.jesp.2020.103997
  • Eckmann, L., Landwehr, J. R, Högden, F., & Unkelbach, C. (2024). The Relative Effectiveness of Conditioning One or Two Attributes to a Brand. Journal of Experimental Psychology: Applied, forthcoming.

Selected Conferences

  • Eckmann, L., Rüger, F., & Reisch, L. A.. Wearing It Once for $20: Cost-per-Wear Information Increases Consumer Choice of High-Quality Clothing. European Association for Consumer Research (EACR) Conference 2023, Flash Talk, Amsterdam, Netherlands.
  • Winkler, S., Eckmann, L., Landwehr, J. R., & Bornemann, T. Need for Digital Detox: Development of a Scale to Measure the Preference for Reducing Digital Consumption. European Association for Consumer Research (EACR) Conference 2023, Competitive Paper, Amsterdam, Netherlands.
  • Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. Attribute Conditioning in Brand Image Creation: Single versus Multiple Attributes. Association for Consumer Research (ACR) Conference 2021, Competitive Paper, virtual.
  • Eckmann, L., & Landwehr, J. R. The Dual Role of Fluency in Shaping Brand Evaluations. European Marketing Academy (EMAC) Conference 2021, Competitive Paper, virtual.
  • Eckmann, L., & Landwehr, J. R. Minimalism in Material Possessions: Theory and Measurement. Association for Consumer Research (ACR) Conference 2020, Competitive Paper, virtual.


Teaching at the Master's level

  • Seminar "Research Seminar in Consumer Behavior"
  • Workshop "Marketing Analytics Intro R"

Teaching at the Bachelor's level

  • Seminar "Topics in Consumer Research: Sustainability in Consumption"