Successfully completed Dissertations at the Chair for Product Marketing and Marketing Communications

Dr. Laura Graf

  • Thesis title: Processing Fluency in Consumer Judgments
  • Dissertation time: 2012–2016 (Defense on 11.11.2016)
  • Publications based on the cumulative dissertation: Personality and Social Psychology Review (2015), Frontiers in Psychology (2017), Journal of Consumer Psychology (2018)

Dr. Stefan Mayer

  • Thesis title: Quantifying Visual Aesthetics
  • Dissertation time: 2012–2017 (Defense on 27.04.2017)
  • Publications based on the cumulative dissertation: Advances in Consumer Research (2014, 2016), Design Studies (2018), Journal of Consumer Psychology (2018), Psychology of Aesthetics, Creativity, and the Arts (2018)

Dr. Eliza Pott

  • Thesis title: Discovering Symbolic Advertising
  • Dissertation time: 2013–2017 (Defense on 23.10.2017)

 

 

Dr. Benedikt Golla

  • Thesis title: Effects of Processing Fluency on Affective and Cognitive Judgements

  • Dissertation time: 2012–2017 (Defense on 04.12.2017)
  • Publications based on the cumulative dissertation: Journal of Experimental Social Psychology (2017)
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