Successfully completed Dissertations at the Chair of Market and Consumer Psychologie
Dr. Laura Graf
- Thesis title: Processing Fluency in Consumer Judgments
- Dissertation time: 2012–2016 (Defense on 11.11.2016)
- Publications based on the cumulative dissertation: Personality and Social Psychology Review (2015), Frontiers in Psychology (2017), Journal of Consumer Psychology (2018)
Dr. Stefan Mayer
- Thesis title: Quantifying Visual Aesthetics
- Dissertation time: 2012–2017 (Defense on 27.04.2017)
- Publications based on the cumulative dissertation: Advances in Consumer Research (2014, 2016), Design Studies (2018), Journal of Consumer Psychology (2018), Psychology of Aesthetics, Creativity, and the Arts (2018)
Dr. Eliza Pott
- Thesis title: Discovering Symbolic Advertising
- Dissertation time: 2013–2017 (Defense on 23.10.2017)
- Publications based on the cumulative dissertation: Academy of Marketing Science (AMS) Review (2019)
Dr. Benedikt Golla
- Thesis title: Effects of Processing Fluency on Affective and Cognitive Judgements
- Dissertation time: 2012–2017 (Defense on 04.12.2017)
- Publications based on the cumulative dissertation: Journal of Experimental Social Psychology (2017)
Dr. Lisa Eckmann
- Thesis title: Experimental Research on Determinants of Consumer Preferences
- Dissertation time: 2018–2022 (Defense on 23.05.2022)
- Publications based on the cumulative dissertation: Journal of Experimental Social Psychology (2020), Advances in Consumer Research (2020, 2021)
Dr. Svenja Winkler
- Thesis title: Consumer Information Processing – How the Intensity of Information Exposure Shapes Consumer Judgments and Preferences
- Dissertation time: 2019–2023 (Defense on 05.06.2023)
- Publications based on the cumulative dissertation: Social Psychological and Personality Science (2022)