Elina Sanchez Garcia is a doctoral student and research associate at the Chair of Marketing at Goethe University Frankfurt. She obtained her Bachelor's degree in Business Administration during her time in Münster and spent a semester abroad at the Universidad de Las Palmas de Gran Canaria in Spain. She received a Master of Science in Business Administration from Goethe University where she specialized in Marketing Analytics.

During her studies, Elina Sanchez Garcia gained practical experience in digital transformation, e-commerce, and marketing. As a research assistant for the Chair of Marketing at Goethe University during her master's program, she developed further expertise in the field.

Teaching at Bachelor's level

• Introduction into Marketing / OMAR