Elina Sanchez Garcia is a doctoral student and research associate at the Chair of Marketing at Goethe University Frankfurt. She obtained her Bachelor's degree in Business Administration during her time in Münster and spent a semester abroad at the Universidad de Las Palmas de Gran Canaria in Spain. She received a Master of Science in Business Administration from Goethe University where she specialized in Marketing Analytics.

During her studies, Elina Sanchez Garcia gained practical experience in digital transformation, e-commerce, and marketing. As a research assistant for the Chair of Marketing at Goethe University during her master's program, she developed further expertise in the field.

Teaching at Bachelor's level

• Introduction into Marketing / OMAR

• 2025: Brenda M. Derby Memorial Award for Best Doctoral Student Paper by Elina Sanchez Garcia, presented at the AMA Marketing and Public Policy Conference in Washington (Research project with Prof. Dr. Torsten Bornemann)