Niklas Schröder, M.A.

Niklas Schröder

Research Interests


  • Consumer Behavior
  • Gender Marketing  
  • Advertising Language

About me

Niklas Schröder is a doctoral student and research associate at the Chair of Marketing at Goethe University Frankfurt. He finished his Master in Business and Economics and German philology at Kiel University. He specialized in advertising language and had a focus on the impact of linguistic and visual design of advertisements.

During his studies he worked as a tutor and research assistant. Niklas Schröder gained practical experiences in human resource development and supported various companies in the implementation of assessment centers and potential analysis processes.


Teaching at Bachelor's level

  • Introduction into Marketing 1 / OMAR