Prof. Simone Wies, Ph.D.

Research Interests

Marketing effectiveness

Strategic innovation management

Stock market dynamics of marketing strategies

Management and valuation of marketing assets


Simone Wies is Professor of Marketing Strategy & Performance at Goethe University Frankfurt. Prior to her appointment, she held the SAFE Junior Professorship for Marketing and Finance at the Leibniz Institute for Financial Research SAFE at Goethe University Frankfurt and a Post-Doctoral research position in Marketing at the Fuqua School of Business, Duke University. She received her M.Sc. in Marketing and Finance and Ph.D. in Finance from Maastricht University. Simone Wies' research centers on the interaction of firm financing choices and marketing decision-making with a focus on firm innovation. In her work, she for instance investigates how the stock market values marketing and innovation activities and how these valuations, in turn, influence the strategic choices marketing managers make. She teaches in the Marketing Analytics M.Sc. program, is Director of the B.Sc. Marketing Track, and Director of the Ph.D. Marketing Track of the Graduate School of Economics, Finance, and Management.