Chair of Electronic Commerce


We focus on the idea of data-driven-marketing and investigate questions particularly related to electronic commerce, online-marketing (e.g., programmatic advertising, real-time advertising as well as pricing), marketing analytics (including machine learning), financial innovation („FinTech“, e.g., Crowd-Funding) and customer management (especially customer lifetime value as well as customer equity).

We are used to work with Big Data. In numerous projects we work together with companies (e.g., Factset, ING DiBa, IBM, idealo) and international researchers, e.g. from Wharton School (USA), Boston University (USA) or Singapore Management University (Singapore).

In the eFinance-Lab, we also work on interdisciplinary topics with colleagues from other disciplines such as computer science or finance.

We are open for projects with companies, who want to have new and exciting issues scientifical accompanied. Also we have continuous interest in doctoral and post-doctoral students, who are ambitious to work in a highly motivated team on scientifically exciting and managerially relevant problems. If you are interested please contact us at skiera[at]wiwi.uni-frankfurt[dot]de.

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