Our Hans-Strothoff-Marketing-Seminar series coordinator is Dr. Keyvan Dehmamy.

Date Speaker Topic
25 Jan 2017 Prof. Dr. Oliver Emrich, Johannes Gutenberg-Universität Mainz Personalizing mental fit for online shopping applications
07 Mar 2017 Daniel McCarthy, The Wharton School, University of Pennsylvania Customer-based Corporate Valuation
08 Mar 2017 Daniel McCarthy, The Wharton School, University of Pennsylvania Valuing Non-Contractual Firms Using Common Customer Metrics
27 Mar 2017 Elea McDonnell Feit, Drexel University Increasing the power of experiments to measure advertising response
31 Mar 2017 Prof. Dr. P. K. Kannan, University of Maryland Enhancing Freemium Model Performance: Impact of Product Line Extensions
19 Apr 2017 Dr. Nino Hardt, Ohio State University Reconciling Stated and Revealed Preferences
05 May 2017 Dr. Daniel M. Bartels, University of Chicago Anchors, Target Values, and Credit Card Payments
17 May 2017 Dr. Kosuke Uetake, Yale School of Management Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals
19 May 2017 Prof. Dr. Peter Rossi, UCLA Anderson School of Management The Value of Flexible Work: Evidence from Uber Drivers
31 May 2017 Steffen Försch und Stefan Mayer, Goethe-Universität Frankfurt R: It's not only about statistics
27 Jun 2017 Prof. Dr. Pradeep K. Chintagunta, University of Chicago Booth School of Business Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway
28 Aug 2017 Nico Neumann (University of South Australia) The Causes and Consequences of Inaccuracies in Ad Targeting and Measurement: Evidence from Empirical Field Tests
30 Aug 2017 Dr. Stephan Seiler (Stanford Graduate School of Business) Estimating Search Models with Panel Data: Identification and Re-Examination of Preference Heterogeneity
31 Aug 2017 Dr. Renana Peres (Hebrew University of Jerusalem) There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth
11 Sep 2017 Dr. Till Haumann (Ruhr-Universität Bochum) How Customers’ Attributions of Coproduction Motives Shape Marketing Outcomes Over Time
12 Sep 2017 Jun.-Prof. Dr. Marcel Lichters (Otto von Guericke Universität Magdeburg) Product Acceptance Tests in Sensory Labs, Virtual Environments, and Field Settings: A Consumer Segmentation Perspective
26 Sep 2017 Dr. Sebastian Tillmanns (Westfälische Wilhelms-Universität Münster) Understanding the Quality–Quantity Conundrum of Customer Referral Programs
27 Sep 2017 Prof. Dr. Sascha Raithel (Freie Universität Berlin) All Weather Brand Managament: Some Empirical Findings About Brands In Sunny And Cloudy Conditions
04 Oct 2017 Prof. Dr. Ju-Young Kim (Karlsruhe Institute of Technology) tba
14 Nov 2017 Dr. ir. Maarten Gijsenberg (University of Groningen) Asymmetric Advertising Response
21 Nov 2017 Prof. Dr. Michelle Sovinsky (University of Mannheim) ATTENTION - CANCELLED - The Dynamics of Technology Adoption and Vertical Restraints: an Empirical Analysis
28 Nov 2017 Prof. Dr. Günter J. Hitsch (The University of Chicago Booth School of Business) Optimal Targeting Using Heterogeneous Treatment Effects
05 Dec 2017 Daniel Blaseg (Goethe-Universität) Consumer Protection Under Laissez-Faire Regulation
12 Dec 2017 Associate Prof. Christine Eckert (University of Technology, Syndey) A Hybrid Choice Model for Benefit-Based Decisions: New Insights For Positioning
15 Dec 2017 Andrew Hammett (freelance consultant and Chairman of the Board of Oxfam Germany) How innovation drives successful communication
19 Dec 2017 Jun.-Prof. Dr. Lukas Wiewiorra (Goethe-Universität) Ad-Blocking and Whitelisting
15 Jan 2018 Prof. Dr. Peter C. Verhoef (University of Groningen) The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics
30 Jan 2018 Dr. Hannes Datta (University of Tilburg) The Impact of Music Streaming on the Similarity of Listening Behavior across Consumers
06 Feb 2018 Thomas Frick MSc (Rotterdam School of Management) Pay For What You Get - Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment
27 Feb 2018 Max Pachali (Goethe-Universität) CANCELED! How to Generalize from a Hierarchical Model?
13 Mar 2018 Dr. Adam Smith (UCL School of Management) Inference for Product Competition and Separable Demand
20 Mar 2018 Dr. Yakov Bart (Northeastern University) Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitude
27 Mar 2018 Dr. Andreas Lanz (University of Mannheim) Climb or Jump – Status-Based Seeding in User-Generated Content Networks
03 Apr 2018 Jun.- Prof. Dr. Jochen Reiner (Goethe-Universität) The Risk Signal of Price among Complementary Products: Evidence from Innovative Short-Term Insurances
10 Apr 2018 Prof. Dr. Klaus Wertenbroch (INSEAD) Conspicuous Consumption and the Perceived Fairness of Income (Re)distribution
17 Apr 2018 Prof. Dr. Oliver Hinz (Goethe University) Marketing and Information Systems
24 Apr 2018 Dr. Klemens Knöferle (BI Norwegian Business School) The Smart Joker: Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
15 May 2018 Dr. Ann-Kristin Kupfer (Westfälische Wilhelms-Universität Münster) This paper is … How Unfinished Teasers for Digital Content Affect Consumers’ Purchases and Consumption
04 Jun 2018 Dr. Anthony Dukes (USC Marshall School of Business) Interactive Advertising: The Case of Skippable Ads
26 Jun 2018 Jun. Prof. Nathanael Vellekoop, Ph.D. (Goethe University) Inflation Expectations and Choices of Households
28 Jun 2018 Prof. Dr. Michael Zhang (University of Hong Kong) Visual Center Bias in Consumer Choices
02 Jul 2018 Julia Schmitt (Goethe-Universität) How do financial websites react to the GDPR
10 Jul 2018 Dr. Nico Wiegand (University of Cologne) The Managerial Relevance of Marketing Research
10 Sep 2018 Prof. Dr. Dominik Papies (University of Tübingen) Workshop: Addressing Endogeneity in Marketing Models
19 Sep 2018 Dr. Rita Silva (University of Cologne) Fluency effects on trust and trustworthiness in digital contexts
10 Oct 2018 Dr. Peter Zubcsek (Coller School of Management, Tel Aviv University) Unintended consequences of using social media: Using a mobile platform to study social media use and individual wellbeing
16 Oct 2018 Dr. Leon Gim Lim (Tilburg University) Customer Satisfaction and its Impact on the Costs of Selling
30 Oct 2018 Prof. Dr. Peter Lenk (University of Michigan) A Journey through Bayesian Nonparametrics: Modeling Regression Functions and Densities with Gaussian Processes
12 Dec 2018 Dr. Wayne D. Hoyer (University of Texas at Austin) How consumer brand sabotage affects other consumers – The differential role of self-brand connection
15 Jan 2019 Prof. Dr. Stefano Puntoni (Rotterdam School of Management, Erasmus University Rotterdam) Psychological Correlates of Technological Unemployment
28 Jan 2019 Prof. Dr. Christine Moorman (Duke University) How Brand Impacts Firm Profits Through Employee Pay, Retention, And Productivity
29 Jan 2019 Dr. Niels Holtrop (Maastricht University) Timing Customer Reactivation Initiatives
26 Feb 2019 Dr. Mushegh Harutyunyan (Nazarbayev University) Late product release: The strategic benefit of lost sales
16 Apr 2019 Steffen Eibelshäuser (research assistant at the Chair of Microeconomics, Goethe University Frankfurt) High-Frequency Price Fluctuations in Brick-and-Mortar Retailing
24 Apr 2019 Prof. Dr. Ajay Kohli (Georgia Institute of Technologie, Atlanta) Theory Construction Workshop
11 Jun 2019 Dr. Néomie Raassens (Eindhoven University of Technology) How Customization Ensures Firm Survival
02 Jul 2019 Dr. Lucas Stich (Ludwig-Maximilians-Universität München) Paying for a Chance to Save Money: Two-Part Tariffs in Name-Your-Own-Price Markets
31 Oct 2019 Dr. Shachar Reichman (Tel Aviv University School of Management) The Impact of Social vs. Non-Social Referring Channels on Online News Consumption
05 Nov 2019 Jun.-Prof. Dr. Paul Marx (University of Siegen) Online Complaints in the Eye of the Beholder: Optimal Handling of Public Consumer Complaints on the Internet
12 Nov 2019 Ass. Prof. Dr. Keyvan Dehmamy (University of Groningen, NL) Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables
19 Nov 2019 Jun.-Prof. Dr. Erik Maier (HHL Leipzig Graduate School of Management) Cannibalization or synergy? The effect of marketplace sales on a retailer's own channels
26 Nov 2019 Gaia Giambastiani (Bocconi University Mailand) Personal Information and Human Branding: Drivers and Consequences of Celebrity Gossip
10 Dec 2019 Prof. Dr. Nils Bertschinger (Goethe University Frankfurt) Applications of Gaussian Process Latent Variable Models in Finance
13 Dec 2019 Jayant Nasa (Indian School of Business; Telangana, India) Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip
17 Dec 2019 Prof. Dr. Lena Steinhoff (Universität Rostock) Understanding Experience-Based Customer Inertia to Effectively Target Proactive Loyalty Rewards
21 Jan 2020 Prof. Dr. Ulrich Meyer (Goethe-Universität Frankfurt am Main) Algorithm Engineering for very large graphs
18 Feb 2020 Dr. Gordon Burtch (University of Minnesota) Peer Awards Increase User Content Generation but Reduce Content Novelty
21 Apr 2020 Prof. Dr. Jens Förderer (Technische Universität München) Does Privacy Harm Innovation? Evidence from a Policy-Change for Mobile Apps for Children
28 Apr 2020 Youngju Kim, Neoma Business School “Absence-Focused vs. Presence-Focused Food Labeling:...
05 May 2020 Dr. Martin Seamus Quinn (Católica Lisbon School of Business and Economics) ***cancelled***
03 Jun 2020 Prof. Caroline Wiertz (CASS Business School, University of London) ***cancelled***
23 Feb 2021 Patrik Kremer Product Automation &Consumer Nostalgia: Identifying the Role of Emotional Memories&an Approach to Mitigate the Negative Adoption
16 Mar 2021 Sidney Block (University of Cologne) The Use of Mystery Shopping – Predicting Sales Performance or Achieving Compliance?
08 Jun 2021 Christine Eckert (The University of Technology, Sidney (UTS)) The Impact of Goal Enabling Technology on Customer Lifetime Value
30 Jun 2021 Marten Risius (University of Queensland, Brisbane, Australia) Developing a New Paradigm to Solve the Privacy Paradox
05 Jul 2021 Gerald Hoberg (University of Southern California, USA) Scope, Scale and Competition: The 21st Century Firm
22 Feb 2022 Sergey Turlo (Goethe University Frankfurt) Consumer Reviews and Market Entry: Do consumer reviews contain information that can guide market entry?
24 Mar 2022 Ashwin Malshe University of Texas at San Antonio (UTSA) Sales Impact of Reviews with Verified and Non-Verified Purchases: Which Reviews Matter, When, and Why
26 Apr 2022 Paul Hilfrich (Goethe Universität Frankfurt) Marketing and Financial Analysts
10 May 2022 Associate Prof. Dr. Ulrich Laitenberger (Télécom Paris) "Bye-box": An analysis of non-promotion on the Amazon marketplace
23 Sep 2022 Ass. Prof. Dr. Nico Neumann (Melbourne Business School) Friend or Foe? Social Media, Privacy, and The Sharing of News
04 Oct 2022 Dr. Reinhold Kesler (University of Zurich) The Impact of Apple's App Tracking Transparency on App Monetization
25 Oct 2022 Assistant Prof. Dr. Vincent Lefrere (Institut Mines-Telecom, Business school, LITEM) Privacy, Data and Competition: The Case of Apps For Young Children
02 Dec 2022 Assistant Prof. Ron Berman (The Wharton School) False Discovery in A/B Testing
06 Dec 2022 Assistant Prof. Stijn Maesen (Imperial College Business School) Buy now pay later: Impact of installment payments on customer purchases
17 Jan 2023 Assistant Prof. Remi Daviet (University of Wisconsin-Madison) Bayesian Deep Learning with Small or Unbalanced Datasets with Applications to Marketing
31 Jan 2023 Assistant Prof. Dr. Max Pachali (Tilburg University) What drives demand for playlists on Spotify?
14 Feb 2023 Assistant Prof. Xinrong Zhu (Imperial College London Business School) Inference and Impact of Category Captaincy
21 Feb 2023 Carl Hase (University of Mainz) Minimum Wage pass-through to Wholesale and Retail Prices: Evidence from the Washington State Cannabis Industry
26 Apr 2023 Chiara Farronato (Harvard Business School) Self-Preferencing at Amazon: Evidence from Search Rankings
03 May 2023 Nico Neumann (Melbourne Business School) Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling (Forthcoming Management Science)
31 May 2023 Professor Dr. Jens Förderer (Technische Universität München) Star Wars: An Empirical Investigation of Star Performer Turnover and Content Supply on Multi-Sided Streaming Platforms
05 Jun 2023 Associate Professor Guiyang Xiong (Syracuse University) Intra-industry Spillover Effects of Negative News and Rival Firms’ Strategic Reactions
05 Jul 2023 Assistant Professor Konrad Kollnig (Faculty of Law, Maastricht University) Identity (Crisis) for Advertisers? Studying the Tracking Ecosystems of Android and iOS
18 Jul 2023 Prof. Amir Heiman, Ph.D. (The Hebrew University) Adoption of virtual dressing room technology and crowd wisdom services by fashion retailers
05 Sep 2023 Prof. Ali Tamaddoni (Deakin University) Measuring and Understanding the Impact of Emotional Granularity on Coping with Everyday Unpleasant Service Experiences
20 Oct 2023 Christian Schäfer (University of St. Gallen and Goethe University) Brand Acquisition Discount
01 Nov 2023 Dr. Cristiana Teixeira Santos (Utrecht University, School of Law) Legitimate Interest is the New Consent – Large-Scale Measurement and Legal Compliance of IAB Europe TCF Paywalls
07 Nov 2023 Prof. Dr. Christoph Ungemach (Professor of Marketing at TUM School of Management) Attention Processes Underlying the Effects of Choice Architecture
14 Nov 2023 Dr. Daniel Ringel (Assistant Professor of Marketing at UNC’s Kenan-Flagler Business School) Anonymous Shoppers: Zero-Shot Associative Learning for Purchase Predictions
21 Nov 2023 Prof. Bernd Schmitt Ph.D. (Professor of International Business at Columbia Business School) Robot or human? Consumer responses to humanoid robots
05 Dec 2023 Prof. Stephan Seiler Ph.D. (Imperial College Business School) How Much Influencer Marketing is Undisclosed? Evidence from Twitter
18 Dec 2023 Prof. Imke Reimers (Associate Professor of Strategy and Business Economics at Cornell SC Johnson College of Business) A Framework for Detection, Measurement, and Welfare: Analysis of Platform Bias
19 Dec 2023 Prof. Dr. Andreas Lanz (University of Basel) Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
21 Dec 2023 Prof. Dr. Ulf Böckenholt (Professor of Marketing at the Kellogg School of Management) UNDERSTANDING SUCCESSFUL IMAGE ADS: NEW INSIGHTS FROM THEORY-DRIVEN COMPUTATIONAL ANALYSES
23 Jan 2024 Univ.-Prof. Dr. Martin Schreier (Professor of Marketing at WU Vienna) Finding Innovation Success with Users and AI
06 Feb 2024 Rafael P. Greminger (Assistant Professor of Marketing, UCL School of Management, London) Heterogeneous Position Effects and the Power of Rankings
23 Apr 2024 Stefan Bucher (Post-Doctoral Researcher at Max Planck Institute, Department Computational Neuroscience) Algorithmic Choice Architecture for Boundedly Rational Consumers
16 May 2024 Rahul Bhui (Assistant Professor, MIT Sloan School of Management) A rational account of the repulsion effect
03 Jun 2024 Adnan Yusuf (Associate Lecturer, Deakin University) In the Eyes of the Stakeholders: Performance Implications of Incoherent Corporate Reputations
04 Jun 2024 Ana Martinovici PhD (Assistant Professor of Marketing, Erasmus University) Attention and preferences for charitable giving
09 Jul 2024 Dr. Anika Stuppy (Assistant Professor of Marketing, Tilburg University) Green Inequality: The Role of Financial Considerations in Receiving Green Credit
16 Jul 2024 Shunyao Yan (Assistant Professor, Marketing, Santa Clara University) Does Polarizing Content Pay Off?