Our Hans-Strothoff-Marketing-Seminar series coordinator is Dr. Keyvan Dehmamy.
| Date | Speaker | Topic |
|---|---|---|
| 25 Jan 2017 | Prof. Dr. Oliver Emrich, Johannes Gutenberg-Universität Mainz | Personalizing mental fit for online shopping applications |
| 07 Mar 2017 | Daniel McCarthy, The Wharton School, University of Pennsylvania | Customer-based Corporate Valuation |
| 08 Mar 2017 | Daniel McCarthy, The Wharton School, University of Pennsylvania | Valuing Non-Contractual Firms Using Common Customer Metrics |
| 27 Mar 2017 | Elea McDonnell Feit, Drexel University | Increasing the power of experiments to measure advertising response |
| 31 Mar 2017 | Prof. Dr. P. K. Kannan, University of Maryland | Enhancing Freemium Model Performance: Impact of Product Line Extensions |
| 19 Apr 2017 | Dr. Nino Hardt, Ohio State University | Reconciling Stated and Revealed Preferences |
| 05 May 2017 | Dr. Daniel M. Bartels, University of Chicago | Anchors, Target Values, and Credit Card Payments |
| 17 May 2017 | Dr. Kosuke Uetake, Yale School of Management | Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals |
| 19 May 2017 | Prof. Dr. Peter Rossi, UCLA Anderson School of Management | The Value of Flexible Work: Evidence from Uber Drivers |
| 31 May 2017 | Steffen Försch und Stefan Mayer, Goethe-Universität Frankfurt | R: It's not only about statistics |
| 27 Jun 2017 | Prof. Dr. Pradeep K. Chintagunta, University of Chicago Booth School of Business | Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway |
| 28 Aug 2017 | Nico Neumann (University of South Australia) | The Causes and Consequences of Inaccuracies in Ad Targeting and Measurement: Evidence from Empirical Field Tests |
| 30 Aug 2017 | Dr. Stephan Seiler (Stanford Graduate School of Business) | Estimating Search Models with Panel Data: Identification and Re-Examination of Preference Heterogeneity |
| 31 Aug 2017 | Dr. Renana Peres (Hebrew University of Jerusalem) | There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth |
| 11 Sep 2017 | Dr. Till Haumann (Ruhr-Universität Bochum) | How Customers’ Attributions of Coproduction Motives Shape Marketing Outcomes Over Time |
| 12 Sep 2017 | Jun.-Prof. Dr. Marcel Lichters (Otto von Guericke Universität Magdeburg) | Product Acceptance Tests in Sensory Labs, Virtual Environments, and Field Settings: A Consumer Segmentation Perspective |
| 26 Sep 2017 | Dr. Sebastian Tillmanns (Westfälische Wilhelms-Universität Münster) | Understanding the Quality–Quantity Conundrum of Customer Referral Programs |
| 27 Sep 2017 | Prof. Dr. Sascha Raithel (Freie Universität Berlin) | All Weather Brand Managament: Some Empirical Findings About Brands In Sunny And Cloudy Conditions |
| 04 Oct 2017 | Prof. Dr. Ju-Young Kim (Karlsruhe Institute of Technology) | tba |
| 14 Nov 2017 | Dr. ir. Maarten Gijsenberg (University of Groningen) | Asymmetric Advertising Response |
| 21 Nov 2017 | Prof. Dr. Michelle Sovinsky (University of Mannheim) | ATTENTION - CANCELLED - The Dynamics of Technology Adoption and Vertical Restraints: an Empirical Analysis |
| 28 Nov 2017 | Prof. Dr. Günter J. Hitsch (The University of Chicago Booth School of Business) | Optimal Targeting Using Heterogeneous Treatment Effects |
| 05 Dec 2017 | Daniel Blaseg (Goethe-Universität) | Consumer Protection Under Laissez-Faire Regulation |
| 12 Dec 2017 | Associate Prof. Christine Eckert (University of Technology, Syndey) | A Hybrid Choice Model for Benefit-Based Decisions: New Insights For Positioning |
| 15 Dec 2017 | Andrew Hammett (freelance consultant and Chairman of the Board of Oxfam Germany) | How innovation drives successful communication |
| 19 Dec 2017 | Jun.-Prof. Dr. Lukas Wiewiorra (Goethe-Universität) | Ad-Blocking and Whitelisting |
| 15 Jan 2018 | Prof. Dr. Peter C. Verhoef (University of Groningen) | The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics |
| 30 Jan 2018 | Dr. Hannes Datta (University of Tilburg) | The Impact of Music Streaming on the Similarity of Listening Behavior across Consumers |
| 06 Feb 2018 | Thomas Frick MSc (Rotterdam School of Management) | Pay For What You Get - Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment |
| 27 Feb 2018 | Max Pachali (Goethe-Universität) | CANCELED! How to Generalize from a Hierarchical Model? |
| 13 Mar 2018 | Dr. Adam Smith (UCL School of Management) | Inference for Product Competition and Separable Demand |
| 20 Mar 2018 | Dr. Yakov Bart (Northeastern University) | Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitude |
| 27 Mar 2018 | Dr. Andreas Lanz (University of Mannheim) | Climb or Jump – Status-Based Seeding in User-Generated Content Networks |
| 03 Apr 2018 | Jun.- Prof. Dr. Jochen Reiner (Goethe-Universität) | The Risk Signal of Price among Complementary Products: Evidence from Innovative Short-Term Insurances |
| 10 Apr 2018 | Prof. Dr. Klaus Wertenbroch (INSEAD) | Conspicuous Consumption and the Perceived Fairness of Income (Re)distribution |
| 17 Apr 2018 | Prof. Dr. Oliver Hinz (Goethe University) | Marketing and Information Systems |
| 24 Apr 2018 | Dr. Klemens Knöferle (BI Norwegian Business School) | The Smart Joker: Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence |
| 15 May 2018 | Dr. Ann-Kristin Kupfer (Westfälische Wilhelms-Universität Münster) | This paper is … How Unfinished Teasers for Digital Content Affect Consumers’ Purchases and Consumption |
| 04 Jun 2018 | Dr. Anthony Dukes (USC Marshall School of Business) | Interactive Advertising: The Case of Skippable Ads |
| 26 Jun 2018 | Jun. Prof. Nathanael Vellekoop, Ph.D. (Goethe University) | Inflation Expectations and Choices of Households |
| 28 Jun 2018 | Prof. Dr. Michael Zhang (University of Hong Kong) | Visual Center Bias in Consumer Choices |
| 02 Jul 2018 | Julia Schmitt (Goethe-Universität) | How do financial websites react to the GDPR |
| 10 Jul 2018 | Dr. Nico Wiegand (University of Cologne) | The Managerial Relevance of Marketing Research |
| 10 Sep 2018 | Prof. Dr. Dominik Papies (University of Tübingen) | Workshop: Addressing Endogeneity in Marketing Models |
| 19 Sep 2018 | Dr. Rita Silva (University of Cologne) | Fluency effects on trust and trustworthiness in digital contexts |
| 10 Oct 2018 | Dr. Peter Zubcsek (Coller School of Management, Tel Aviv University) | Unintended consequences of using social media: Using a mobile platform to study social media use and individual wellbeing |
| 16 Oct 2018 | Dr. Leon Gim Lim (Tilburg University) | Customer Satisfaction and its Impact on the Costs of Selling |
| 30 Oct 2018 | Prof. Dr. Peter Lenk (University of Michigan) | A Journey through Bayesian Nonparametrics: Modeling Regression Functions and Densities with Gaussian Processes |
| 12 Dec 2018 | Dr. Wayne D. Hoyer (University of Texas at Austin) | How consumer brand sabotage affects other consumers – The differential role of self-brand connection |
| 15 Jan 2019 | Prof. Dr. Stefano Puntoni (Rotterdam School of Management, Erasmus University Rotterdam) | Psychological Correlates of Technological Unemployment |
| 28 Jan 2019 | Prof. Dr. Christine Moorman (Duke University) | How Brand Impacts Firm Profits Through Employee Pay, Retention, And Productivity |
| 29 Jan 2019 | Dr. Niels Holtrop (Maastricht University) | Timing Customer Reactivation Initiatives |
| 26 Feb 2019 | Dr. Mushegh Harutyunyan (Nazarbayev University) | Late product release: The strategic benefit of lost sales |
| 16 Apr 2019 | Steffen Eibelshäuser (research assistant at the Chair of Microeconomics, Goethe University Frankfurt) | High-Frequency Price Fluctuations in Brick-and-Mortar Retailing |
| 24 Apr 2019 | Prof. Dr. Ajay Kohli (Georgia Institute of Technologie, Atlanta) | Theory Construction Workshop |
| 11 Jun 2019 | Dr. Néomie Raassens (Eindhoven University of Technology) | How Customization Ensures Firm Survival |
| 02 Jul 2019 | Dr. Lucas Stich (Ludwig-Maximilians-Universität München) | Paying for a Chance to Save Money: Two-Part Tariffs in Name-Your-Own-Price Markets |
| 31 Oct 2019 | Dr. Shachar Reichman (Tel Aviv University School of Management) | The Impact of Social vs. Non-Social Referring Channels on Online News Consumption |
| 05 Nov 2019 | Jun.-Prof. Dr. Paul Marx (University of Siegen) | Online Complaints in the Eye of the Beholder: Optimal Handling of Public Consumer Complaints on the Internet |
| 12 Nov 2019 | Ass. Prof. Dr. Keyvan Dehmamy (University of Groningen, NL) | Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables |
| 19 Nov 2019 | Jun.-Prof. Dr. Erik Maier (HHL Leipzig Graduate School of Management) | Cannibalization or synergy? The effect of marketplace sales on a retailer's own channels |
| 26 Nov 2019 | Gaia Giambastiani (Bocconi University Mailand) | Personal Information and Human Branding: Drivers and Consequences of Celebrity Gossip |
| 10 Dec 2019 | Prof. Dr. Nils Bertschinger (Goethe University Frankfurt) | Applications of Gaussian Process Latent Variable Models in Finance |
| 13 Dec 2019 | Jayant Nasa (Indian School of Business; Telangana, India) | Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip |
| 17 Dec 2019 | Prof. Dr. Lena Steinhoff (Universität Rostock) | Understanding Experience-Based Customer Inertia to Effectively Target Proactive Loyalty Rewards |
| 21 Jan 2020 | Prof. Dr. Ulrich Meyer (Goethe-Universität Frankfurt am Main) | Algorithm Engineering for very large graphs |
| 18 Feb 2020 | Dr. Gordon Burtch (University of Minnesota) | Peer Awards Increase User Content Generation but Reduce Content Novelty |
| 21 Apr 2020 | Prof. Dr. Jens Förderer (Technische Universität München) | Does Privacy Harm Innovation? Evidence from a Policy-Change for Mobile Apps for Children |
| 28 Apr 2020 | Youngju Kim, Neoma Business School | “Absence-Focused vs. Presence-Focused Food Labeling:... |
| 05 May 2020 | Dr. Martin Seamus Quinn (Católica Lisbon School of Business and Economics) | ***cancelled*** |
| 03 Jun 2020 | Prof. Caroline Wiertz (CASS Business School, University of London) | ***cancelled*** |
| 23 Feb 2021 | Patrik Kremer | Product Automation &Consumer Nostalgia: Identifying the Role of Emotional Memories&an Approach to Mitigate the Negative Adoption |
| 16 Mar 2021 | Sidney Block (University of Cologne) | The Use of Mystery Shopping – Predicting Sales Performance or Achieving Compliance? |
| 08 Jun 2021 | Christine Eckert (The University of Technology, Sidney (UTS)) | The Impact of Goal Enabling Technology on Customer Lifetime Value |
| 30 Jun 2021 | Marten Risius (University of Queensland, Brisbane, Australia) | Developing a New Paradigm to Solve the Privacy Paradox |
| 05 Jul 2021 | Gerald Hoberg (University of Southern California, USA) | Scope, Scale and Competition: The 21st Century Firm |
| 22 Feb 2022 | Sergey Turlo (Goethe University Frankfurt) | Consumer Reviews and Market Entry: Do consumer reviews contain information that can guide market entry? |
| 24 Mar 2022 | Ashwin Malshe University of Texas at San Antonio (UTSA) | Sales Impact of Reviews with Verified and Non-Verified Purchases: Which Reviews Matter, When, and Why |
| 26 Apr 2022 | Paul Hilfrich (Goethe Universität Frankfurt) | Marketing and Financial Analysts |
| 10 May 2022 | Associate Prof. Dr. Ulrich Laitenberger (Télécom Paris) | "Bye-box": An analysis of non-promotion on the Amazon marketplace |
| 23 Sep 2022 | Ass. Prof. Dr. Nico Neumann (Melbourne Business School) | Friend or Foe? Social Media, Privacy, and The Sharing of News |
| 04 Oct 2022 | Dr. Reinhold Kesler (University of Zurich) | The Impact of Apple's App Tracking Transparency on App Monetization |
| 25 Oct 2022 | Assistant Prof. Dr. Vincent Lefrere (Institut Mines-Telecom, Business school, LITEM) | Privacy, Data and Competition: The Case of Apps For Young Children |
| 02 Dec 2022 | Assistant Prof. Ron Berman (The Wharton School) | False Discovery in A/B Testing |
| 06 Dec 2022 | Assistant Prof. Stijn Maesen (Imperial College Business School) | Buy now pay later: Impact of installment payments on customer purchases |
| 17 Jan 2023 | Assistant Prof. Remi Daviet (University of Wisconsin-Madison) | Bayesian Deep Learning with Small or Unbalanced Datasets with Applications to Marketing |
| 31 Jan 2023 | Assistant Prof. Dr. Max Pachali (Tilburg University) | What drives demand for playlists on Spotify? |
| 14 Feb 2023 | Assistant Prof. Xinrong Zhu (Imperial College London Business School) | Inference and Impact of Category Captaincy |
| 21 Feb 2023 | Carl Hase (University of Mainz) | Minimum Wage pass-through to Wholesale and Retail Prices: Evidence from the Washington State Cannabis Industry |
| 26 Apr 2023 | Chiara Farronato (Harvard Business School) | Self-Preferencing at Amazon: Evidence from Search Rankings |
| 03 May 2023 | Nico Neumann (Melbourne Business School) | Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling (Forthcoming Management Science) |
| 31 May 2023 | Professor Dr. Jens Förderer (Technische Universität München) | Star Wars: An Empirical Investigation of Star Performer Turnover and Content Supply on Multi-Sided Streaming Platforms |
| 05 Jun 2023 | Associate Professor Guiyang Xiong (Syracuse University) | Intra-industry Spillover Effects of Negative News and Rival Firms’ Strategic Reactions |
| 05 Jul 2023 | Assistant Professor Konrad Kollnig (Faculty of Law, Maastricht University) | Identity (Crisis) for Advertisers? Studying the Tracking Ecosystems of Android and iOS |
| 18 Jul 2023 | Prof. Amir Heiman, Ph.D. (The Hebrew University) | Adoption of virtual dressing room technology and crowd wisdom services by fashion retailers |
| 05 Sep 2023 | Prof. Ali Tamaddoni (Deakin University) | Measuring and Understanding the Impact of Emotional Granularity on Coping with Everyday Unpleasant Service Experiences |
| 20 Oct 2023 | Christian Schäfer (University of St. Gallen and Goethe University) | Brand Acquisition Discount |
| 01 Nov 2023 | Dr. Cristiana Teixeira Santos (Utrecht University, School of Law) | Legitimate Interest is the New Consent – Large-Scale Measurement and Legal Compliance of IAB Europe TCF Paywalls |
| 07 Nov 2023 | Prof. Dr. Christoph Ungemach (Professor of Marketing at TUM School of Management) | Attention Processes Underlying the Effects of Choice Architecture |
| 14 Nov 2023 | Dr. Daniel Ringel (Assistant Professor of Marketing at UNC’s Kenan-Flagler Business School) | Anonymous Shoppers: Zero-Shot Associative Learning for Purchase Predictions |
| 21 Nov 2023 | Prof. Bernd Schmitt Ph.D. (Professor of International Business at Columbia Business School) | Robot or human? Consumer responses to humanoid robots |
| 05 Dec 2023 | Prof. Stephan Seiler Ph.D. (Imperial College Business School) | How Much Influencer Marketing is Undisclosed? Evidence from Twitter |
| 18 Dec 2023 | Prof. Imke Reimers (Associate Professor of Strategy and Business Economics at Cornell SC Johnson College of Business) | A Framework for Detection, Measurement, and Welfare: Analysis of Platform Bias |
| 19 Dec 2023 | Prof. Dr. Andreas Lanz (University of Basel) | Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors |
| 21 Dec 2023 | Prof. Dr. Ulf Böckenholt (Professor of Marketing at the Kellogg School of Management) | UNDERSTANDING SUCCESSFUL IMAGE ADS: NEW INSIGHTS FROM THEORY-DRIVEN COMPUTATIONAL ANALYSES |
| 23 Jan 2024 | Univ.-Prof. Dr. Martin Schreier (Professor of Marketing at WU Vienna) | Finding Innovation Success with Users and AI |
| 06 Feb 2024 | Rafael P. Greminger (Assistant Professor of Marketing, UCL School of Management, London) | Heterogeneous Position Effects and the Power of Rankings |
| 23 Apr 2024 | Stefan Bucher (Post-Doctoral Researcher at Max Planck Institute, Department Computational Neuroscience) | Algorithmic Choice Architecture for Boundedly Rational Consumers |
| 16 May 2024 | Rahul Bhui (Assistant Professor, MIT Sloan School of Management) | A rational account of the repulsion effect |
| 03 Jun 2024 | Adnan Yusuf (Associate Lecturer, Deakin University) | In the Eyes of the Stakeholders: Performance Implications of Incoherent Corporate Reputations |
| 04 Jun 2024 | Ana Martinovici PhD (Assistant Professor of Marketing, Erasmus University) | Attention and preferences for charitable giving |
| 09 Jul 2024 | Dr. Anika Stuppy (Assistant Professor of Marketing, Tilburg University) | Green Inequality: The Role of Financial Considerations in Receiving Green Credit |
| 16 Jul 2024 | Shunyao Yan (Assistant Professor, Marketing, Santa Clara University) | Does Polarizing Content Pay Off? |
| 19 Nov 2024 | Professor Harald Van Heerde (Professor of Marketing at the University of New South Wales, Sydney) | TBA |
| 03 Dec 2024 | Prof. Min Ding (Bard Professor of Marketing at Smeal College of Business, PennState) | TBA |