Awards


2018

Winner of the Seth Foundation/Journal of Marketing Award for the long-term contribution of the paper: Hinz, O., Skiera, B., Barrot, C., & Becker, J.U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71
Prof. Dr. Bernd Skiera

Fellow of the European Marketing Academy ("EMAC Fellow")
Prof. Dr. Bernd Skiera


2017

Winner of the Alfred Gerardi Memorial Award 2017 of the German Dialog Marketing Association (DDV)
Dr. Siham El Kihal

German Market Research Award 2017
Dr. Siham El Kihal


2016

Nomination as best doctoral supervisor at Goethe University
Prof. Dr. Bernd Skiera

Award of the Department of Economics for the best teaching at the Graduate School of Economics, Finance and Management (GSEFM)
Prof. Dr. Bernd Skiera

IBM Faculty Award
Prof. Dr. Bernd Skiera

Sponsorship Award of the Horizont Foundation Stiftung for the award-winning Dissertation

Dr. Emanuel Bayer


2015

Ourstanding Reviewer Award des Journal of Marketing
Prof. Dr. Bernd Skiera

Finalist des Journal of Marketing 2014 MSI/H. Paul Root Award with the paper: Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2014), "Not All Fun and Games: Viral Marketing for Utilitarian Products", Journal of Marketing, Vol. 78, Issue 1, 1-19
Prof. Dr. Bernd Skiera

Gewinner des Best Paper Award der IJRM Sonderausgabe "Marketing and Innovation" mit dem Beitrag: Schulz, Fabian / Schlereth, Christian / Skiera, Bernd  / Mazar, Nina  (2015), "Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow", International Journal of Research in Marketing, Vol. 32, Issue 3
Prof. Dr. Bernd Skiera

Gewinner des Paul H. Repplinger Ehrenpreis

Dr. Emanuel Bayer

Gewinner des ISMS (INFORMS Society for Marketing Science) Doctoral Disseration Proposal Award
Dr. Daniel M. Ringel


2014

Wissenschaftspreis 2014 des Deutschen-Marketing-Verbandes e.V. for Lisa Schöler's dissertation

Finalist Wissenschaftspreis 2014 des Deutschen-Marketing-Verbandes e.V.  for Jochen Reiner's dissertation

Wissenschaftspreis 2014 des EHI Retail Institute & GS1 Germany
for Jochen Reiner's dissertation

Finalist Wissenschaftspreis der Kooperationen 2014 des EHI Retail Institute & GS1 Germany:
Bernd Skiera and Jochen Reiner for their calculator to evaluate "deal of the day" promotions


2013

IJRM Best Paper Award 2012
for N. Abou Nabout, Skiera, B., Stepanchuk, T., and Gerstmeier, E. (2012): An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing, International Journal of Research in Marketing, 29(1), 68-80.

Finalist at DAI-Hochschulpreis 2012 from the "Deutsche Aktieninstitut": Dr. Christian Schulze

EMAC McKinsey Marketing Dissertation Award
for Nadia Abou Nabout's dissertation

Fritz-Joussen-Award of the Vodafone Stiftung für Forschung
for Nadia Abou Nabout's dissertation

Dissertation Award of the EHI Retail Institute & GS1 Germany
for Nadia Abou Nabout's dissertation

Emerald/EFMD Outstanding Doctoral Research Award in Marketing Research for Nadia Abou Nabout's dissertation

Dissertation Award of the Horizont Stiftung
for Nadia Abou Nabout's dissertation

Winner of the Best Paper Award of the International Journal of Research in Marketing with the paper: Abou Nabout, Nadia / Skiera, Bernd / Stepanchuk, Tanja / Gerstmeier, Eva (2012), "An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing", International Journal of Research in Marketing, Vol. 29, Issue 1, 68-80

Finalist for the Journal of Marketing’s 2012 MSI/H. Paul Root Award with the paper: Schulze, Christian / Skiera, Bernd / Wiesel, Thorsten (2012), "Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation", Journal of Marketing, Vol. 76 (March), 17-32


2012

Second Place at the Business Technology Award of McKinsey & Company
for Nadia Abou Nabout's dissertation 

Dissertation Award of the Industrie- und Handelskammer Frankfurt a.M.
for Nadia Abou Nabout's dissertation 

Runner Up for the Dean's Publication Award ("Sturm und Drang Preis")
Nadia Abou Nabout and the article "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine Advertising" (together with B. Skiera)

Dissertation Award of the Alcatel-Lucent Stiftung
for Nadia Abou Nabout's dissertation

Emerald/EFMD Outstanding Doctoral Research Award in Marketing Research for Christian Schlereth's dissertation about optimal pricing of internet based services

Winner of the Journal of Marketing’s 2011 MSI/H. Paul Root Award with the paper: Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe (2011), "Referral Programs and Customer Value", Journal of Marketing, Vol. 75, Issue 1, 46-59

Finalist for the Journal of Marketing’s 2011 MSI/H. Paul Root Award with the paper: Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011), "An Empirical Comparison of Seeding Strategies for Viral Marketing", Journal of Marketing, 75 (November), 55-71

Finalist for the "The Gary L. Lilien ISMS-MSI Practice Prize": Skiera, Bernd / About Nabout, Nadia (2013), "PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing", Marketing Science, Vol. 32, Issue 2, 213-220

Dissertation award of Erich-Gutenberg Association for Dr. Christian Schulze


Alfred-Gerardi-Gedächtnispreis 2012 of the German Dialogmarketing Verbands (DDV) for Dr. Christian Schulze

Dissertation Award of the BÜROPA-Foundation for Dr. Christian Schulze


2011

Schmalenbach price for Christian Schlereth's dissertation about optimal pricing of internet based services

Finalist in the 2011-12 ISMS-MSI Practice Prize Competition: Prof. Bernd Skiera and Nadia Abou Nabout with "A Bidding Decision Support System for Profitable Search Engine Marketing"

Science Award 2011 of the Deutschen-Marketing-Verbandes e.V. for honouring of the Dissertation from Ju-Young Kim

Advancement Award of the HORIZONT Foundation for honouring of the Dissertation from Christian Schlereth

Science Award of the HORIZONT Foundation for exzellent research in the scope of Marketing from Lisa Schöler

Best Dissertation Award for Torsten Bornemann, Academy of Marketing Science (AMS), Annual Conference in Miami, FL, USA

2010

Track Best Paper Award for Christian M. Messerschmidt, Markus Lilienthal and Bernd Skiera for their article "Technology Perceptions in Discrete Choice Experiments" bei der Australia and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand

Science Award of the Erich-Gutenberg-Arbeitsgemeinschaft Salome Nies's dissertation

IHK-Dissertation Award of the Industrie- und Handelskammer Frankfurt am Main for Ju-Young Kim's dissertation

Schmalenbachpreis for Ju-Young Kim, 29.09.2010 for her dissertation.

SymanO'10 Globalpark-Science Award for the diploma thesis of Björn Schindele

Outstanding Paper Award at the Literati Network Awards for Excellence 2010 for Sven C. Berger and Christian M. Messerschmidt their article "Babbling Before Banking? Online Communities for Pre-Purchase Information Seeking in Financial Services", 2009, International Journal of Bank Marketing, Vol. 27(6), S. 446-466

Goethe Teaching Award at the Duke Goethe EMBA Program (Class of 2010)

Scholarship of Büropa-Foundation for dissertation of Philipp Schmitt

Best Paper Award Consumer Bahavior Track for Torsten Bornemann, American Marketing Association (AMA), Winter Educators`Conference in New Orleans, LA, USA

 

 

2009

Wissenschaftspreises Handel 2009 of the EHI Retail Institute e. V. for Oliver Hinz for his dissertation.

SOM Research Master Graduate 2009 Award for Jochen Reiner

2008

Dissertationspreis der Alcatel-Lucent Stiftung für Wirtschaftswissenschaftler zum Themenkreis ?Kommunikations- und Informationstechnik? for Oliver Hinz for his dissertation.

Schmalenbachpreis for Oliver Hinz for his dissertation.

Erich-Gutenberg-Prize for Oliver Hinz for his dissertation.

IHK-Dissertation-Prize of the chamber of industry and commerce Frankfurt am Main for Christine Ebling for her dissertation.

Paul Root Award finalist with the paper: "Customer Equity ? An Integral Part of Financial Reporting" for Thorsten Wiesel, Bernd Skiera, and Julian Villanueva.

Science prize of HORIZONT Foundation for excellent research in marketing. Eva Gerstmeier

Science prize "Marketing & Sales Award" of McKinsey & Company for Tanja Stepanchuk.

Support of Heinrich-Vetter-Foundation for dissertation of Philipp Schmitt (http://www.heinrich-vetter-stiftung.de/)

2007

Research Grant of the SinnerSchrader AG for Oliver Hinz.

Stipend, Smeal College of Business, Pennsylvania State University for PhD.-Seminar "Social Network Analysis" for Oliver Hinz.

Best Paper Award 2007 of German Association of Business Research for Best International Paper in 2006: Lambrecht, Anja and Bernd Skiera (2006), "Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases," Journal of Marketing Research, 18 (2), 212-23.

2006

Best Paper of the Conference based on a Doctoral Dissertation of the EMAC Conference 2006 in Athen (Greece) for the contribution "Decomposition of Changes in Customer Equity Over Time". Bernd Skiera together with Thorsten Wiesel and Julian Villanueva.

2001

eBusiness Germany Award in the category: "Special Honour", European Ecommerce Association for Bernd Skiera.

2000

Best Empirical Paper Award: Bernd Skiera, Martin Spann and Jörg Bochow: "Application of Internet Based Virtual Stock Markets for Market Research Purposes"

Best Empirical Paper Award for the paper with Martin Spann and Jörg Bochow: "Application of Internet Based Virtual Stock Markets for Market Research Purposes" "Second INFORMS 'Marketing Science and the Internet" Conference exploring Understanding Consumer Behavior on the Internet'", Los Angeles, USA

1991

Award of University of Lüneburg for outstanding performance at University of Lüneburg

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