Study programmes

We imbue our teaching with the latest scientific insights to deliver a truly state of the art education in marketing. We equip our students with the conceptual and analytical foundations required to “Get serious about better marketing decisions.” Our department is among the largest German marketing departments facilitating the coverage of all important marketing aspects and perspectives. Students benefit from theoretically grounded teaching enriched by real life examples and case studies which provides students with all necessary skills for a successful career in marketing. The marketing department is involved in the following programs:


Bachelor in Wirtschaftswissenschaften (in German only)

Master in Marketing Analytics (in German only)

Research Master/PhD Program (English)


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