News


Date: 8th December Time: 12:00 - 1:15 p.m. s.t. Place: RuW 1.202[mehr]

Date: 3rd December Time: 12.00 - 1.15 p.m. Place: RuW 1.201 [mehr]

Das Marketing Department der Goethe-Universität lädt gerne zur Veranstaltung "Die Kunden Pipeline 2015 füllen - Verbessern des Interessentenmanagements und Steigern der Vertriebs-Performance" am 08. Dezember, ab 18.30 Uhr, ein.[mehr]

Frisch im Electronic Commerce Blog![mehr]

13 January 2015, Casino 1.801[mehr]

Presentation by Prof. Dr. Jan Schumann, University of Passau: tba, 05.11.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[mehr]

Presentation of Professor Marc Fischer, University of Cologne, "How useful are Brand Valuation Methods for Brand Management? A Validation Study"[mehr]

Ossama Elshiewy, Georg-August-Universität Göttingen: ”The Impact of Front-of-Pack Nutrition Labeling on Consumers' Volume of Sugar and Fat Purchased in Sweet Food Products” 02.10.14, 11:45 - 13:30, Room RuW 1.201 (Department of Marketing)

Jochen Reiner, Goethe Universität: “Using Cumulative Prospect Theory to Explain Why Bidders Participate in Pay-per-Bid Auctions”, 30.09.14, 11:45 - 13:30, Room RuW 1.201 (Department of Marketing) [mehr]

Klaus Miller, Universität Bern: “Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?” 29.09.14, 11:45 - 13:30, Room RuW 1.201 (Department of Marketing)[mehr]

Karolien Notebaert, KU Leuven: “Apple Mac or Windows? It’s in Your Brain: Neural Connectivity During Rest Predicts Brand Preferences” 26.09.14, 11:45 - 13:30, Room RuW 1.201 (Department of Marketing)[mehr]

Thomas Eichentopf, RSM, Erasmus University: “DO BUSINESS CYCLES CHANGE THE IMPACT OF FOCAL AND COMPETITIVE NEW PRODUCT INTRODUCTIONS ON STOCK PERFORMANCE?” 25.09.14, 13:45 - 15:30, Room RuW 1.201 (Department of Marketing)[mehr]

Alexia Gaudeul, Research Associate, Department of Economics Friedrich-Schiller-Universität Jena, PhD University of Toulouse : ”Do consumers prefer offers that are easy to compare? An experimental investigation” 22.09.14, 11:45 - 13:30, Room RuW 1.201 (Department of Marketing)[mehr]

Erik Maier, ESCP Europe Business School Berlin: „The Impact of Stress on Consumers’ Willingness to Pay” 12.09.14, 11:45 - 13:30, Room RuW 1.201 (Department of Marketing)[mehr]

Evert De Haan, University of Groningen: „The Effectiveness of Different Forms of Online Advertising for Purchase Conversion in a Multiple-Channel Attribution Framework” 11.09.14, 10:00 - 11:45, Room RuW 1.201 (Department of Marketing)[mehr]

Der Schwerpunkt Marketing ist stolz zu verkünden, dass Juniorprofessor Christian Schlereth zum 01.10.2014 die neue Professur für Digitales Marketing an der WHU – Otto Beisheim School of Management in Vallendar (nähe Koblenz) antreten wird. Christian Schlereth bedankt sich für die spannende und inspirierende Zeit an der Goethe-Universität und freut sich auf die anstehenden...[mehr]

by Puneet Manchanda (University of Michigan)[mehr]

Vortrag von Prof. Dr. Bernd Skiera und Emanuel Bayer, beide Goethe-Universität, mit dem Titel "When Can Marketing Spending be Capitalized and What are Its Consequences?" Finance Brown Bag Seminar, 2. Jul 2014, 14:00 - 15:00 Uhr, House of Finance - Room DZ-Bank (E.20), Goethe-Universität.

Presentation by Prof. Dr. Ed Malthouse, Northwest University: tba, 18.06.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[mehr]

Presentation by Prof. Dr. Tülin Erdem, NYU: tba, 02.06.2014 12:15-13:30, Room RuW 1.201 (Department of Marketing).[mehr]

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