Seminar Series: Participation vs. Effectiveness of Paid Endoresers in Social Advertising Campaigns: A Field Experiment
Category: Marketing Seminar
When: 13 July 2016
, 12:15
- 13:30
Where: Campus Westend, RuW 1.201
Speaker: Prof. Dr. Christophe van den Bulte, Wharton School of the University of Pennsylvania