Privacy, Data and Competition: The Case of Apps For Young Children

Category: Marketing Seminar
When: 25 October 2022
, 12:15
 - 13:30
Where: RuW 1.201
Speaker: Assistant Prof. Dr. Vincent Lefrere (Institut Mines-Telecom, Business school, LITEM)


with Cecere, G., Le Guel, F., Tucker, C., Yin, P



How does firm size affect privacy protections offered to customers? On the one hand, it could be that larger firms use their size to amass more data. On the other hand, smaller firms may be less careful in their data protection practices. We empirically analyze a special subset of apps where privacy concerns are very important - apps targeted at very young children. Our results suggest that larger firms offer more privacy protections to young children than smaller firms. Larger app developers request fewer pieces of sensitive data from consumers. This effect is stronger in countries with laxer standards of privacy protection.  We also investigate whether a platform can help regulate privacy protection successfully, and we find that self-certification programs offered by platforms can help reduce data collection from children.


The Seminar will be held in Seminar Room RuW 1.201 as well as broadcasted via Zoom with the following link:

Meeting-ID: 629 5855 6058
Kenncode: 101686