Algorithmic Choice Architecture for Boundedly Rational Consumers

Category: Marketing Seminar
When: 23 April 2024
, 12:15
 - 13:30
Where: RuW 1.201
Speaker: Stefan Bucher (Post-Doctoral Researcher at Max Planck Institute, Department Computational Neuroscience)

Algorithmic Choice Architecture for Boundedly Rational Consumers


Choice architecture and recommender systems both address information overload but have developed largely independently of each other and make strong assumptions about decision-makers’ unobserved preferences. In this paper, we introduce cognitive information filters as an algorithmic approach to choice architecture that mitigates information overload in a more principled and effective manner: our method combines machine learning with a cognitive model of choice behavior to solve the economic problem of nudging or persuading decision-makers by tailoring information to their revealed preferences and cognitive constraints. We first develop a rational-inattention model of multi-attribute choice to describe the behavior of a consumer (receiver) facing information costs. We then use reinforcement learning to solve the information design problem of a sender choosing which options and attributes are accessible to the receiver. Observing only the receiver’s choices, the sender learns from repeated interactions which information is most effective in attaining desirable behavioral outcomes.

Link to paper: pdf (

More information on Dr. Stefan Bucher can be found here.

The talk will take place from 12:15-13:30 hrs. in RuW 1.201 and via Zoom