Seminar Archiv
| Date | Speaker | Topic |
|---|---|---|
| 17 Jun 2025 | Dr. Tom van Laer (Assoc. Professor of Marketing, the University of Sydney) | 15+ years of research into how stories shape reality and change consumer behaviour: aka the Eras Tour (Tom’s Version) |
| 13 May 2025 | Prof. Kevin Bauer (Professor of Game-Theoretic and Causal AI at Goethe University Frankfurt) | Group Identity and Belief Formation: Implications for Political Polarization |
| 06 May 2025 | Xu Zhang, PhD (Assist. Professor of Marketing at London Business School) | Information Disclosure via Platform Endorsement in Online Healthcare |
| 29 Apr 2025 | Martin Reisenbichler, PhD (Assist. Professor of Marketing at WU Vienna) | From Google to AI Search: The Battle for Online Visibility in the Age of Large Language Models |
| 07 Mar 2025 | Luise Rademacher (Maastricht University) | Individual Differences in Faith in Intuition Are Associated With Pre-Decisional Information Distortion |
| 31 Jan 2025 | Prof. Anja Lambrecht (Professor of Marketing @ London Business School) | Social Media, Music Consumption, and Cross-Platform Spillover Effects |
| 21 Jan 2025 | Dr. Jonne Guyt (Associate Professor of Marketing at University of Amsterdam) | Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes |
| 03 Dec 2024 | Prof. Min Ding (Bard Professor of Marketing at Smeal College of Business, PennState) | Logical Creativity Theory Meets GenAI: A Structured Approach to Enhanced Ideation |
| 19 Nov 2024 | Professor Harald Van Heerde (Professor of Marketing at the University of New South Wales, Sydney) | Driving Music Demand in the Age of Streaming: Understanding the Effectiveness of Curated Playlists |
| 18 Nov 2024 | Professor Valentyna Melnyk (Professor of Marketing at the University of New South Wales, Sydney) | How Does the Language Used by Business Leaders in Live Online Forums Affect Public Reactions? The Role of Warmth and Competence |
| 16 Jul 2024 | Shunyao Yan (Assistant Professor, Marketing, Santa Clara University) | Does Polarizing Content Pay Off? |
| 09 Jul 2024 | Dr. Anika Stuppy (Assistant Professor of Marketing, Tilburg University) | Green Inequality: The Role of Financial Considerations in Receiving Green Credit |
| 04 Jun 2024 | Ana Martinovici PhD (Assistant Professor of Marketing, Erasmus University) | Attention and preferences for charitable giving |
| 03 Jun 2024 | Adnan Yusuf (Associate Lecturer, Deakin University) | In the Eyes of the Stakeholders: Performance Implications of Incoherent Corporate Reputations |
| 16 May 2024 | Rahul Bhui (Assistant Professor, MIT Sloan School of Management) | A rational account of the repulsion effect |
| 23 Apr 2024 | Stefan Bucher (Post-Doctoral Researcher at Max Planck Institute, Department Computational Neuroscience) | Algorithmic Choice Architecture for Boundedly Rational Consumers |
| 06 Feb 2024 | Rafael P. Greminger (Assistant Professor of Marketing, UCL School of Management, London) | Heterogeneous Position Effects and the Power of Rankings |
| 23 Jan 2024 | Univ.-Prof. Dr. Martin Schreier (Professor of Marketing at WU Vienna) | Finding Innovation Success with Users and AI |
| 21 Dec 2023 | Prof. Dr. Ulf Böckenholt (Professor of Marketing at the Kellogg School of Management) | UNDERSTANDING SUCCESSFUL IMAGE ADS: NEW INSIGHTS FROM THEORY-DRIVEN COMPUTATIONAL ANALYSES |
| 19 Dec 2023 | Prof. Dr. Andreas Lanz (University of Basel) | Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors |