| 25 Jan 2017 |
Prof. Dr. Oliver Emrich, Johannes Gutenberg-Universität Mainz |
Personalizing mental fit for online shopping applications |
| 07 Mar 2017 |
Daniel McCarthy, The Wharton School, University of Pennsylvania |
Customer-based Corporate Valuation |
| 08 Mar 2017 |
Daniel McCarthy, The Wharton School, University of Pennsylvania |
Valuing Non-Contractual Firms Using Common Customer Metrics |
| 27 Mar 2017 |
Elea McDonnell Feit, Drexel University |
Increasing the power of experiments to measure advertising response |
| 31 Mar 2017 |
Prof. Dr. P. K. Kannan, University of Maryland |
Enhancing Freemium Model Performance: Impact of Product Line Extensions |
| 19 Apr 2017 |
Dr. Nino Hardt, Ohio State University |
Reconciling Stated and Revealed Preferences |
| 05 May 2017 |
Dr. Daniel M. Bartels, University of Chicago |
Anchors, Target Values, and Credit Card Payments |
| 17 May 2017 |
Dr. Kosuke Uetake, Yale School of Management |
Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals |
| 19 May 2017 |
Prof. Dr. Peter Rossi, UCLA Anderson School of Management |
The Value of Flexible Work: Evidence from Uber Drivers |
| 31 May 2017 |
Steffen Försch und Stefan Mayer, Goethe-Universität Frankfurt |
R: It's not only about statistics |
| 27 Jun 2017 |
Prof. Dr. Pradeep K. Chintagunta, University of Chicago Booth School of Business |
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway |
| 28 Aug 2017 |
Nico Neumann (University of South Australia) |
The Causes and Consequences of Inaccuracies in Ad Targeting and Measurement: Evidence from Empirical Field Tests |
| 30 Aug 2017 |
Dr. Stephan Seiler (Stanford Graduate School of Business) |
Estimating Search Models with Panel Data: Identification and Re-Examination of Preference Heterogeneity |
| 31 Aug 2017 |
Dr. Renana Peres (Hebrew University of Jerusalem) |
There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of Mouth |
| 11 Sep 2017 |
Dr. Till Haumann (Ruhr-Universität Bochum) |
How Customers’ Attributions of Coproduction Motives Shape Marketing Outcomes Over Time |
| 12 Sep 2017 |
Jun.-Prof. Dr. Marcel Lichters (Otto von Guericke Universität Magdeburg) |
Product Acceptance Tests in Sensory Labs, Virtual Environments, and Field Settings: A Consumer Segmentation Perspective |
| 26 Sep 2017 |
Dr. Sebastian Tillmanns (Westfälische Wilhelms-Universität Münster) |
Understanding the Quality–Quantity Conundrum of Customer Referral Programs |
| 27 Sep 2017 |
Prof. Dr. Sascha Raithel (Freie Universität Berlin) |
All Weather Brand Managament: Some Empirical Findings About Brands In Sunny And Cloudy Conditions |
| 04 Oct 2017 |
Prof. Dr. Ju-Young Kim (Karlsruhe Institute of Technology) |
tba |
| 14 Nov 2017 |
Dr. ir. Maarten Gijsenberg (University of Groningen) |
Asymmetric Advertising Response |
| 21 Nov 2017 |
Prof. Dr. Michelle Sovinsky (University of Mannheim) |
ATTENTION - CANCELLED - The Dynamics of Technology Adoption and Vertical Restraints: an Empirical Analysis |
| 28 Nov 2017 |
Prof. Dr. Günter J. Hitsch (The University of Chicago Booth School of Business) |
Optimal Targeting Using Heterogeneous Treatment Effects |
| 05 Dec 2017 |
Daniel Blaseg (Goethe-Universität) |
Consumer Protection Under Laissez-Faire Regulation |
| 12 Dec 2017 |
Associate Prof. Christine Eckert (University of Technology, Syndey) |
A Hybrid Choice Model for Benefit-Based Decisions: New Insights For Positioning |
| 15 Dec 2017 |
Andrew Hammett (freelance consultant and Chairman of the Board of Oxfam Germany) |
How innovation drives successful communication |
| 19 Dec 2017 |
Jun.-Prof. Dr. Lukas Wiewiorra (Goethe-Universität) |
Ad-Blocking and Whitelisting |
| 15 Jan 2018 |
Prof. Dr. Peter C. Verhoef (University of Groningen) |
The Impact of Nutrition Claims on SKU Choice: An Investigation of the Effect of SKU and Category Characteristics |
| 30 Jan 2018 |
Dr. Hannes Datta (University of Tilburg) |
The Impact of Music Streaming on the Similarity of Listening Behavior across Consumers |
| 06 Feb 2018 |
Thomas Frick MSc (Rotterdam School of Management) |
Pay For What You Get - Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment |
| 27 Feb 2018 |
Max Pachali (Goethe-Universität) |
CANCELED! How to Generalize from a Hierarchical Model? |
| 13 Mar 2018 |
Dr. Adam Smith (UCL School of Management) |
Inference for Product Competition and Separable Demand |
| 20 Mar 2018 |
Dr. Yakov Bart (Northeastern University) |
Which Brands Are Best Suited to Social Media Advertising? A Field Study of Social Media Advertising Effects on Consumer Attitude |
| 27 Mar 2018 |
Dr. Andreas Lanz (University of Mannheim) |
Climb or Jump – Status-Based Seeding in User-Generated Content Networks |
| 03 Apr 2018 |
Jun.- Prof. Dr. Jochen Reiner (Goethe-Universität) |
The Risk Signal of Price among Complementary Products: Evidence from Innovative Short-Term Insurances |
| 10 Apr 2018 |
Prof. Dr. Klaus Wertenbroch (INSEAD) |
Conspicuous Consumption and the Perceived Fairness of Income (Re)distribution |
| 17 Apr 2018 |
Prof. Dr. Oliver Hinz (Goethe University) |
Marketing and Information Systems |
| 24 Apr 2018 |
Dr. Klemens Knöferle (BI Norwegian Business School) |
The Smart Joker: Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence |
| 15 May 2018 |
Dr. Ann-Kristin Kupfer (Westfälische Wilhelms-Universität Münster) |
This paper is … How Unfinished Teasers for Digital Content Affect Consumers’ Purchases and Consumption |
| 04 Jun 2018 |
Dr. Anthony Dukes (USC Marshall School of Business) |
Interactive Advertising: The Case of Skippable Ads |
| 26 Jun 2018 |
Jun. Prof. Nathanael Vellekoop, Ph.D. (Goethe University) |
Inflation Expectations and Choices of Households |
| 28 Jun 2018 |
Prof. Dr. Michael Zhang (University of Hong Kong) |
Visual Center Bias in Consumer Choices |
| 02 Jul 2018 |
Julia Schmitt (Goethe-Universität) |
How do financial websites react to the GDPR |
| 10 Jul 2018 |
Dr. Nico Wiegand (University of Cologne) |
The Managerial Relevance of Marketing Research |
| 10 Sep 2018 |
Prof. Dr. Dominik Papies (University of Tübingen) |
Workshop: Addressing Endogeneity in Marketing Models |
| 19 Sep 2018 |
Dr. Rita Silva (University of Cologne) |
Fluency effects on trust and trustworthiness in digital contexts |
| 10 Oct 2018 |
Dr. Peter Zubcsek (Coller School of Management, Tel Aviv University) |
Unintended consequences of using social media: Using a mobile platform to study social media use and individual wellbeing |
| 16 Oct 2018 |
Dr. Leon Gim Lim (Tilburg University) |
Customer Satisfaction and its Impact on the Costs of Selling |
| 30 Oct 2018 |
Prof. Dr. Peter Lenk (University of Michigan) |
A Journey through Bayesian Nonparametrics: Modeling Regression Functions and Densities with Gaussian Processes |
| 12 Dec 2018 |
Dr. Wayne D. Hoyer (University of Texas at Austin) |
How consumer brand sabotage affects other consumers – The differential role of self-brand connection |
| 15 Jan 2019 |
Prof. Dr. Stefano Puntoni (Rotterdam School of Management, Erasmus University Rotterdam) |
Psychological Correlates of Technological Unemployment |
| 28 Jan 2019 |
Prof. Dr. Christine Moorman (Duke University) |
How Brand Impacts Firm Profits Through Employee Pay, Retention, And Productivity |
| 29 Jan 2019 |
Dr. Niels Holtrop (Maastricht University) |
Timing Customer Reactivation Initiatives |
| 26 Feb 2019 |
Dr. Mushegh Harutyunyan (Nazarbayev University) |
Late product release: The strategic benefit of lost sales |
| 16 Apr 2019 |
Steffen Eibelshäuser (research assistant at the Chair of Microeconomics, Goethe University Frankfurt) |
High-Frequency Price Fluctuations in Brick-and-Mortar Retailing |
| 24 Apr 2019 |
Prof. Dr. Ajay Kohli (Georgia Institute of Technologie, Atlanta) |
Theory Construction Workshop |
| 11 Jun 2019 |
Dr. Néomie Raassens (Eindhoven University of Technology) |
How Customization Ensures Firm Survival |
| 02 Jul 2019 |
Dr. Lucas Stich (Ludwig-Maximilians-Universität München) |
Paying for a Chance to Save Money: Two-Part Tariffs in Name-Your-Own-Price Markets |
| 31 Oct 2019 |
Dr. Shachar Reichman (Tel Aviv University School of Management) |
The Impact of Social vs. Non-Social Referring Channels on Online News Consumption |
| 05 Nov 2019 |
Jun.-Prof. Dr. Paul Marx (University of Siegen) |
Online Complaints in the Eye of the Beholder: Optimal Handling of Public Consumer Complaints on the Internet |
| 12 Nov 2019 |
Ass. Prof. Dr. Keyvan Dehmamy (University of Groningen, NL) |
Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables |
| 19 Nov 2019 |
Jun.-Prof. Dr. Erik Maier (HHL Leipzig Graduate School of Management) |
Cannibalization or synergy? The effect of marketplace sales on a retailer's own channels |
| 26 Nov 2019 |
Gaia Giambastiani (Bocconi University Mailand) |
Personal Information and Human Branding: Drivers and Consequences of Celebrity Gossip |
| 10 Dec 2019 |
Prof. Dr. Nils Bertschinger (Goethe University Frankfurt) |
Applications of Gaussian Process Latent Variable Models in Finance |
| 13 Dec 2019 |
Jayant Nasa (Indian School of Business; Telangana, India) |
Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip |
| 17 Dec 2019 |
Prof. Dr. Lena Steinhoff (Universität Rostock) |
Understanding Experience-Based Customer Inertia to Effectively Target Proactive Loyalty Rewards |
| 21 Jan 2020 |
Prof. Dr. Ulrich Meyer (Goethe-Universität Frankfurt am Main) |
Algorithm Engineering for very large graphs |
| 18 Feb 2020 |
Dr. Gordon Burtch (University of Minnesota) |
Peer Awards Increase User Content Generation but Reduce Content Novelty |
| 21 Apr 2020 |
Prof. Dr. Jens Förderer (Technische Universität München) |
Does Privacy Harm Innovation? Evidence from a Policy-Change for Mobile Apps for Children |
| 28 Apr 2020 |
Youngju Kim, Neoma Business School |
“Absence-Focused vs. Presence-Focused Food Labeling:... |
| 05 May 2020 |
Dr. Martin Seamus Quinn (Católica Lisbon School of Business and Economics) |
***cancelled*** |
| 03 Jun 2020 |
Prof. Caroline Wiertz (CASS Business School, University of London) |
***cancelled*** |
| 23 Feb 2021 |
Patrik Kremer |
Product Automation &Consumer Nostalgia: Identifying the Role of Emotional Memories&an Approach to Mitigate the Negative Adoption |
| 16 Mar 2021 |
Sidney Block (University of Cologne) |
The Use of Mystery Shopping – Predicting Sales Performance or Achieving Compliance? |
| 08 Jun 2021 |
Christine Eckert (The University of Technology, Sidney (UTS)) |
The Impact of Goal Enabling Technology on Customer Lifetime Value |
| 30 Jun 2021 |
Marten Risius (University of Queensland, Brisbane, Australia) |
Developing a New Paradigm to Solve the Privacy Paradox |
| 05 Jul 2021 |
Gerald Hoberg (University of Southern California, USA) |
Scope, Scale and Competition: The 21st Century Firm |
| 22 Feb 2022 |
Sergey Turlo (Goethe University Frankfurt) |
Consumer Reviews and Market Entry: Do consumer reviews contain information that can guide market entry? |
| 24 Mar 2022 |
Ashwin Malshe University of Texas at San Antonio (UTSA) |
Sales Impact of Reviews with Verified and Non-Verified Purchases: Which Reviews Matter, When, and Why |
| 26 Apr 2022 |
Paul Hilfrich (Goethe Universität Frankfurt) |
Marketing and Financial Analysts |
| 10 May 2022 |
Associate Prof. Dr. Ulrich Laitenberger (Télécom Paris) |
"Bye-box": An analysis of non-promotion on the Amazon marketplace |
| 23 Sep 2022 |
Ass. Prof. Dr. Nico Neumann (Melbourne Business School) |
Friend or Foe? Social Media, Privacy, and The Sharing of News |
| 04 Oct 2022 |
Dr. Reinhold Kesler (University of Zurich) |
The Impact of Apple's App Tracking Transparency on App Monetization |
| 25 Oct 2022 |
Assistant Prof. Dr. Vincent Lefrere (Institut Mines-Telecom, Business school, LITEM) |
Privacy, Data and Competition: The Case of Apps For Young Children |
| 02 Dec 2022 |
Assistant Prof. Ron Berman (The Wharton School) |
False Discovery in A/B Testing |
| 06 Dec 2022 |
Assistant Prof. Stijn Maesen (Imperial College Business School) |
Buy now pay later: Impact of installment payments on customer purchases |
| 17 Jan 2023 |
Assistant Prof. Remi Daviet (University of Wisconsin-Madison) |
Bayesian Deep Learning with Small or Unbalanced Datasets with Applications to Marketing |
| 31 Jan 2023 |
Assistant Prof. Dr. Max Pachali (Tilburg University) |
What drives demand for playlists on Spotify? |
| 14 Feb 2023 |
Assistant Prof. Xinrong Zhu (Imperial College London Business School) |
Inference and Impact of Category Captaincy |
| 21 Feb 2023 |
Carl Hase (University of Mainz) |
Minimum Wage pass-through to Wholesale and Retail Prices: Evidence from the Washington State Cannabis Industry |
| 26 Apr 2023 |
Chiara Farronato (Harvard Business School) |
Self-Preferencing at Amazon: Evidence from Search Rankings |
| 03 May 2023 |
Nico Neumann (Melbourne Business School) |
Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling (Forthcoming Management Science) |
| 31 May 2023 |
Professor Dr. Jens Förderer (Technische Universität München) |
Star Wars: An Empirical Investigation of Star Performer Turnover and Content Supply on Multi-Sided Streaming Platforms |
| 05 Jun 2023 |
Associate Professor Guiyang Xiong (Syracuse University) |
Intra-industry Spillover Effects of Negative News and Rival Firms’ Strategic Reactions |
| 05 Jul 2023 |
Assistant Professor Konrad Kollnig (Faculty of Law, Maastricht University) |
Identity (Crisis) for Advertisers? Studying the Tracking Ecosystems of Android and iOS |
| 18 Jul 2023 |
Prof. Amir Heiman, Ph.D. (The Hebrew University) |
Adoption of virtual dressing room technology and crowd wisdom services by fashion retailers |
| 05 Sep 2023 |
Prof. Ali Tamaddoni (Deakin University) |
Measuring and Understanding the Impact of Emotional Granularity on Coping with Everyday Unpleasant Service Experiences |
| 20 Oct 2023 |
Christian Schäfer (University of St. Gallen and Goethe University) |
Brand Acquisition Discount |
| 01 Nov 2023 |
Dr. Cristiana Teixeira Santos (Utrecht University, School of Law) |
Legitimate Interest is the New Consent – Large-Scale Measurement and Legal Compliance of IAB Europe TCF Paywalls |
| 07 Nov 2023 |
Prof. Dr. Christoph Ungemach (Professor of Marketing at TUM School of Management) |
Attention Processes Underlying the Effects of Choice Architecture |
| 14 Nov 2023 |
Dr. Daniel Ringel (Assistant Professor of Marketing at UNC’s Kenan-Flagler Business School) |
Anonymous Shoppers: Zero-Shot Associative Learning for Purchase Predictions |
| 21 Nov 2023 |
Prof. Bernd Schmitt Ph.D. (Professor of International Business at Columbia Business School) |
Robot or human? Consumer responses to humanoid robots |
| 05 Dec 2023 |
Prof. Stephan Seiler Ph.D. (Imperial College Business School) |
How Much Influencer Marketing is Undisclosed? Evidence from Twitter |
| 18 Dec 2023 |
Prof. Imke Reimers (Associate Professor of Strategy and Business Economics at Cornell SC Johnson College of Business) |
A Framework for Detection, Measurement, and Welfare: Analysis of Platform Bias |
| 19 Dec 2023 |
Prof. Dr. Andreas Lanz (University of Basel) |
Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors |
| 21 Dec 2023 |
Prof. Dr. Ulf Böckenholt (Professor of Marketing at the Kellogg School of Management) |
UNDERSTANDING SUCCESSFUL IMAGE ADS: NEW INSIGHTS FROM THEORY-DRIVEN COMPUTATIONAL ANALYSES |
| 23 Jan 2024 |
Univ.-Prof. Dr. Martin Schreier (Professor of Marketing at WU Vienna) |
Finding Innovation Success with Users and AI |
| 06 Feb 2024 |
Rafael P. Greminger (Assistant Professor of Marketing, UCL School of Management, London) |
Heterogeneous Position Effects and the Power of Rankings |
| 23 Apr 2024 |
Stefan Bucher (Post-Doctoral Researcher at Max Planck Institute, Department Computational Neuroscience) |
Algorithmic Choice Architecture for Boundedly Rational Consumers |
| 16 May 2024 |
Rahul Bhui (Assistant Professor, MIT Sloan School of Management) |
A rational account of the repulsion effect |
| 03 Jun 2024 |
Adnan Yusuf (Associate Lecturer, Deakin University) |
In the Eyes of the Stakeholders: Performance Implications of Incoherent Corporate Reputations |
| 04 Jun 2024 |
Ana Martinovici PhD (Assistant Professor of Marketing, Erasmus University) |
Attention and preferences for charitable giving |
| 09 Jul 2024 |
Dr. Anika Stuppy (Assistant Professor of Marketing, Tilburg University) |
Green Inequality: The Role of Financial Considerations in Receiving Green Credit |
| 16 Jul 2024 |
Shunyao Yan (Assistant Professor, Marketing, Santa Clara University) |
Does Polarizing Content Pay Off? |
| 18 Nov 2024 |
Professor Valentyna Melnyk (Professor of Marketing at the University of New South Wales, Sydney) |
How Does the Language Used by Business Leaders in Live Online Forums Affect Public Reactions? The Role of Warmth and Competence |
| 19 Nov 2024 |
Professor Harald Van Heerde (Professor of Marketing at the University of New South Wales, Sydney) |
Driving Music Demand in the Age of Streaming: Understanding the Effectiveness of Curated Playlists |
| 03 Dec 2024 |
Prof. Min Ding (Bard Professor of Marketing at Smeal College of Business, PennState) |
Logical Creativity Theory Meets GenAI: A Structured Approach to Enhanced Ideation |
| 21 Jan 2025 |
Dr. Jonne Guyt (Associate Professor of Marketing at University of Amsterdam) |
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes |
| 31 Jan 2025 |
Prof. Anja Lambrecht (Professor of Marketing @ London Business School) |
Social Media, Music Consumption, and Cross-Platform Spillover Effects |
